Posts tagged as:

Pay Per Click Advertising

Jay Berkowitz, CEO of Ten Golden Rules and Internet Marketing Expert, Featured On The Internet Marketing Radio Show

by admin on October 6, 2009 · Comments

On Thursday, October 8th at 12:30PM the Internet Marketing Radio Show will interview Jay Berkowitz, CEO of Ten Golden Rules and Adjunct Professor of the Internet Marketing program at the University of San Francisco’s prestigious School of Business and Management. The audience will be able to submit live questions to Mr. Berkowitz at IMRShow.com.

Jay Berkowitz is a seasoned marketing professional with over twenty years of experience. He has managed marketing departments for Fortune 500 brands: McDonald’s and Coca-Cola, and has developed traditional and direct marketing programs for AT&T and Sprint and eDiets.com.

Mr. Berkowitz is the Founder and CEO of TenGoldenRules.com, a strategic marketing consulting business based in Boca Raton, Florida. Ten Golden Rules helps companies get more traffic to their websites, and convert that traffic to sales. Ten Golden Rules services include: Website Marketing Strategy, Search Engine Optimization, Landing Pages and Conversion Strategies, Affiliate Marketing and Web 2.0 strategies.

He is a popular presenter at conferences and events such as eBay Live, The Association of Women in Communications, The American Marketing Association, Ad-Tech, Search Engine Strategies, The Direct Marketing Association, The Association of Internet Marketing and Sales, The Global Benchmarking Council and The Executive Forum.

The Internet Marketing Radio Show is a radio program for internet marketers, by internet marketers, about the internet marketing industry. They interview experts in all areas of internet marketing including SEO, social media marketing, pay-per-click advertising, email marketing, list building, business development, affiliate marketing, and more. Every show offers a live Q & A with the guest and all episodes are available via iTunes as on-demand podcasts. The show can be seen live at http://www.IMRShow.com.



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How to Run an Effective Pay-Per-Click Ad Campaign

by admin on October 2, 2009 · Comments

Do you have a product or service that you need to get in front of your audience RIGHT NOW?!

The fastest and easiest way to get traffic to your website is with pay-per-click advertising … but are you doing it correctly?

Too many businesses rush to setup a campaign and then see little or no conversions because they missed a few VITAL steps. What exactly are those steps?

betsykentBetsy Kent, the President and Founder of Be Visible Associates will talk about those vital steps in a live interview on Monday, Oct 5 at 9pm eastern.

Betsy’s search engine marketing firm is based in New York and her client list includes everything from real estate companies and restaurants to photographers and medical organizations.

“When I first went into business my goal was to introduce as many companies as possible to the exciting power of paid search advertising on Google, Yahoo & MSN. My clients were very successful with the programs I set up and it wasn’t too long before many of them began to ask me for more help: help improving their websites, help with their email campaigns, help getting better organic search rankings, and so on.”

“Today, Be Visible Associates is the one-stop-shop for companies that want to be visible to their target market on the web in the smartest, most strategic and most successful ways.”

Listen to the interview with Betsy on the Internet Marketing Radio Show.

 
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