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Mindset

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When I was fifteen, I wrote a novel. I thought it was pretty good, and daydreamt about literary stardom.

Fast forward ten years. I recently found my old notebooks and read that novel over again. And … let’s just say it wasn’t as good as I remembered, and leave it at that.

It’s amazing what a difference perspective makes.

Usually, you’re not going to be revisiting work from a decade ago. You’re going to be busy trying to get that new website copy done, or that sales page written, or that ebook finished.

Problem is, when you’re writing, you’re working at a zoomed-in level. You’re so deeply into the words that you can’t get a grasp on the whole piece. You’re emotionally attached to your work, and even if it doesn’t seem perfect, you simply can’t see any way to change or improve it.

Here’s how to zoom back out and get the big picture.

1. Let it rest

Ever since I started writing as a teen, I’ve heard this piece of advice. Put your first draft aside for a few days (or at least 24 hours). Leave it alone.

Yes, it’s hard; you’re itching to get your piece finished. You’ll need to plan ahead: give yourself a few days in the middle of a project to take a break. Your unconscious mind will carry on mulling over that project while you’re away from it.

When you pick it up again, you’ll come to it afresh. You’ll have new insights. You’ll see different possibilities. Mistakes will jump off the page at you.

How long should you put your work aside for? I’d say, the longer the piece, the longer you let it rest. For a blog post, leaving it for a day is probably enough. For a novel, give it at least a couple of weeks — preferably a month.

2. Read as a reader

When you pick up your piece again after a break, try to get into the mindset of a reader. Imagine it’s the first time you’ve read this.

It helps to make a clear physical break between your writing mode and reading mode. Depending on your project and how you like to work, that might mean:

  • Printing out the whole thing and reading it in a coffee shop
  • Turning it from a word document into a PDF so that you can’t keep changing the text as you read
  • Creating a “real book” version of your manuscript on Lulu
  • Reading through the whole thing in one session

While you’re reading, watch out for:

  • Anything vague. Have you assumed knowledge which your real readers might not have?
  • Anything extraneous. It might be interesting to you, but if you can cut it out without losing any meaning from the piece, it should go. In fiction, I ask myself “Is this part of the story?”
  • Anything redundant. When you’re working on a project over a long period of time, you’ll often end up with two similar sections, or very similar phrase or word choices close together. Next to impossible to spot when you’re writing, glaringly obvious to readers.

3. Ask for feedback

However great your imagination, you can never truly put yourself in the position of a first-time reader. You know your writing and your topic too well.

There’s an easy solution, however:

Find some actual readers

Ideally, pick people in your target audience. You could try:

  • A writing circle — either a group that meets in real life, or an online one
  • Regular commenters on your blog
  • Participants in a forum or membership site which you belong to (I’m sending out my ebook draft to some fellow Third Tribers this coming weekend)

Unless she happens to be a writer too, or typical of your readership, your mom is not the best person to ask for feedback. Ditto for your spouse. They’re likely to be kind rather than constructively critical.

When you ask for feedback, be clear about what you want

If this is a first draft, you’re not primarily concerned with typos or the occasional clunky sentence. You want to know if whole sections should be cut, or whether your angle works, or if your call to action is clear.

I always give my guinea-pig readers a free copy of the finished piece, if appropriate. It’s also nice to offer to reciprocate if they ever want feedback on a writing project.

4. Proofread

Once you’re past the revisions stage and into the final version, you’ll need to proofread. Although you can get away with the occasional typo, spelling mistake or grammatical slip in most blog posts, you’ll want to avoid any embarrassing mistakes in your shiny new ebook or your slick sales page.

I find that I’m great at finding typos in other people’s work … and awful at spotting them in my own.

Usually, I find a long suffering friend to proof-read for me, but if I’m proofreading my own material, this is what helps:

Proofread on paper

For some reason, it’s easier to spot mistakes on paper than on the screen. Perhaps it’s because we’re more prone to skimming on the screen, or because our eyes glide over any mistakes which the spellchecker hasn’t picked up.

Regardless of why, it works. Print out your piece, and go through it slowly with a red pen in hand.

Proofread backwards

When we read, we rarely take in every word. Uur brain fills in what it expects to see — even if that’s not quite what’s there. (Ever mis-read a headline? Or a billboard?)

Reading your work backwards deals with this. You’re forced to look at every single word. It’s a slow and tortuous process, but if you have a piece of work which absolutely must be error-free, it’s the best way to do it.

How about you? Do you find it hard to get perspective on your writing? What methods work for you? And have you ever written something which you thought was perfect … until you looked at it again a few months later?

Let us know about it in the comments.

About the Author: Ali Hale writes about productivity with perspective alongside Thursday Bram on their newly-launched blog Constructively Productive: you can grab the RSS feed here.


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The 8 Habits of Highly Effective Bloggers

by Annabel Candy on April 20, 2010

image of number eight

Do you want to be a successful blogger?

I do. I might be getting a bit obsessed with it, actually.

Post ideas pop into my head unexpectedly. I keep a long running list of ideas for improving my blog.

I also study how the most successful bloggers got where they are, and I pore over every word that they write.

If you want to be a great blogger, you should, too.

A lot of the top bloggers like Brian Clark, Darren Rowse, and Leo
Babauta have shared hundreds of tips about how they made their blogs so successful. But each blogger’s tips are just a little different.

There’s too much advice to follow

So I would read one special report with a great idea and put that into place on my blog. But the next day I’d find a podcast from another top blogger with contradictory advice, so I’d change my blog again. Then I’d come across a third idea from an equally successful blogger, which sent me down a totally new path.

Finally I realized I needed to stop focusing on little things like what plug-ins to use, how to write my About Page, or where to position my ads.

I needed to focus on a bigger picture. I wanted to find out what all these top bloggers had in common. Their mindset, their mental habits.

I spent a lot of time observing, which led to this list of the eight success traits shared by all top bloggers I’ve found. I’m happy to share it with you.

The good news is that even if you don’t have all these personality traits already, most of them can be developed over time. Best of all, if you can cultivate these traits, you’ll become more effective in the rest of your life as well.

1. Effective bloggers are prolific

The first key to being a successful blogger is to write. A lot.

The more you write, the better your writing gets. The more posts you add to your blog, the more juice you’ll get from search engines. And more content means more reader visits to see what’s new.

There’s no way around it; it takes work to be prolific. Effective bloggers work hard. Putting a successful blog together requires a lot of time in front of your computer, and not surfing LOLCats or Twittering about what you had for lunch. Great bloggers put serious time into researching, writing, editing, and planning posts for their blogs.

2. Effective bloggers are concise

It is a truth universally acknowledged by top bloggers; people come to your blog for a reason. Usually because they want to learn something from you.

No one wants to read fluff or blather, especially online.

Top bloggers know how to quickly get people’s attention, how to keep it, and how to make their posts easy to digest.

Most effective bloggers tend toward short posts. They also divide their copy into short paragraphs, and use bullet points or numbered lists to keep the reader scanning. They use compelling subheads so readers can scan for the information they need.

Brevity comes in handy in other areas of life, too. Keep your phone calls short. Pare your email messages down to the essentials. You’ll have more time for creative work, and people will be much more interested in what you have to say.

3. Effective bloggers are analytical

Successful bloggers don’t work or live in a bubble.

They always look to their readers, observing carefully to see what readers care about and respond to.

They study their statistics, so they know where readers come from — what sites, what search engines, what search terms, and even what countries.

They know when they tend to get the most traffic, what kinds of posts are best suited for their audience, and what kinds of headlines get tweeted most often.

Then they tailor the timing, content, layout, and images of their posts to suit their audience.

4. Effective bloggers are lifelong learners

If you’re new to blogging, you’re probably on a steep learning curve at the moment.

Maybe you tell yourself that things will get better when you’ve been doing it longer. There won’t be so much to learn. You’ll have systems in place soon and everything will run smoothly.

Sadly, I think this is a myth. I’ve been using and designing for the Internet for about 15 years, and it keeps changing. Just when you’ve got one element sorted out, something new gets released. Or becomes obsolete. Or mutates in 20 different directions.

If you want to stay ahead in blogging, you have to keep learning.

Fortunately, being curious and wanting to learn keeps you young and your brain active. A love of learning doesn’t just set you up for a successful blog, but for a successful and happy life.

5. Effective bloggers are focused and consistent

Successful bloggers choose a topic and stick to it.

They write consistently about their chosen subject, and with a consistent voice and approach. Even when they write about something that seems to be off-topic, they relate it back to the niche they know their readers are interested in.

Top bloggers are also consistent about timing. Most stick to regular posting schedules. Whether they post three posts a day or two posts a week, their readers know what to expect.

6. Effective bloggers plan ahead

Successful bloggers know where they’re going. They have a master plan and they stick to it. Yes, they adapt based on feedback, but always in service of a vision.

To paraphrase Seth Godin’s recent book Linchpin, “Effective bloggers ship.” Top bloggers don’t waffle for months about the typeface on their upcoming ebook. They may tailor the angle, price, or format to better suit their market. But they don’t let themselves get derailed. They follow the plan.

7. Effective bloggers are persistent

Top bloggers understand that success doesn’t happen overnight. Real success rarely happens quickly.

Time is on your side. To get to the top takes consistency, hard work, serious study, and lots of persistence. Successful bloggers don’t give up.

8. Effective bloggers are self-starters

I’ve been self-employed for years.

I’ve noticed a lot of people like the idea of working from home, working for themselves, being their own boss. But if you want these things, you need to be able to manage yourself.

No one is going to sack you if you’re late. No one reminds you of important deadlines or nags you to get your sales numbers up.

If you want to be a successful blogger, you need to be a self-starter. It’s not enough to have good ideas. You have to act on them.

What trait do you think is most valuable?

What do you think the most important trait of a top blogger is? It might be one of these eight, or something completely different. Let us know in the comments!

About the Author: Annabel Candy is a travel fiend who currently calls Australia home. She has travelled widely and writes a personal improvement blog called Get in the Hot Spot. It’s stuffed with inspiration and tips to help people live their dreams.


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The Secret Ingredient to an Irresistible Blog

by Josh Hanagarne on March 16, 2010

image of hamburger

Things were going pretty well until I bit into my hamburger.

Ow.

Something was really wrong.

“Are you okay?” asked my date.

My eyes started watering. I was so confused, but I nodded.

I bit down harder and suddenly the hamburger flew out of my hands. I’ve never been so bewildered in my life. Only when I held my hand up did the sorry truth stare us in the face.

Somehow, my left ring finger had slipped inside the bun of that burger. I bit down on it. And when it hurt, the cause wasn’t immediately obvious, so I bit down harder . . . so hard I forced myself to drop the hamburger.

When I realized what had happened, I laughed really hard. She didn’t.

“Aren’t you embarrassed?” she asked.

“Yeah,” I said, nodding, “but this is kind of how it is. And this stuff can’t be taught.” Then I finished the hamburger in dainty bites, making sure that no other errant appendages strayed between the bread.

“It must be kind of liberating to know that,” she said.

In a non-glorious footnote, the rest of that date went exactly nowhere.

But authentically idiotic is still authentic, which brings us to the point today:

There are things that bloggers can and can’t be taught

As my traffic climbed from modest to less-modest, other bloggers began asking me if I could help them build their own blog traffic. At first, I wasn’t sure I could, even if I wanted to. But I decided I’d try.

Before I was willing to work with someone, I asked one question:

Why do you think I can help you?

Their answers told me a lot. Not just about their expectations and thought processes, but about a lot of what’s wrong with the blogging mindset in general.

A few answers I’ve gotten

  • You love what you do and can help me love what I do
  • You know where you’re going and I want to go to the same place
  • You’re passionate and I think that might rub off on me

What I didn’t hear from them was:

  • I love what I do and think you could help me do it better
  • Here’s where I want to go and I’m not sure how to get there
  • I’m passionate about this idea and I want to bounce some ideas off another passionate person

Maybe that’s silly of me, but those are questions I could have approached more easily.

By the way, I’ve decided I’m not a very good coach and I doubt I’ll do this again. In fact, I think I suck. Don’t hire me.

(OK — I’m actually really good at some things. But I’m writing this post as a snapshot of this experience, not a sales pitch.)

Let’s take a look at those answers I received.

“You love what you do”

I do, but you cannot pay someone else to help you love something in the way they love it.

I love blogging, but I write my blog, not anyone else’s. And I don’t play for stakes, I play for fun. I would not love another project as much.

How do I know? Because I didn’t pick another project.

If you are seeking help with your blog, there is nothing wrong with trying to take the steps of someone who has achieved what you want. Why else would you be reading Copyblogger today?

But do not assume that their goals resemble your goals, even if they have numbers you would like to have.

“You know where you’re going”

No I don’t, other than up.

I know that I will publish a post every day and I will try to do lots of guest posts. I will be nice and helpful to everyone I can, lift a bunch of heavy stuff, and try to laugh a lot.

That’s what I know, that’s what I’ve done, that’s what I’ll do until it’s not fun anymore.

Whenever someone has had some success, many of us — me included — assume that the success is the result of a plan. That’s not always true. Dumb luck can play its role in anyone’s good fortune. Just keep an open mind. There are a lot of variables that go into whatever we decide “success” is.

“You’re passionate”

Once I took a mambo class taught by a guy whose passion nearly melted us all. He was like a combination of Beto from the Zumba commercials and Pepe Le Pew. He was amorous, passionate, and all swiveling hips. I love dancing, but I didn’t leave the class with that guy’s passion for mambo. But he tried!

The secret ingredient to a great blog

We like to give authority and credibility to other people. We want other people to have the answers.

Sometimes this creates brilliant coaches who are worth every penny. I have no doubt that if I hired Naomi Dunford and I had a plan, she could help me execute it.

But sometimes our need for answers spawns “gurus” who are freaking travesties of ethics and exploitation.

So what should you do to make your blog better?

Now that I’m done writing this post, here’s how I’m feeling:

First: If a consultant out there says “I can help you love writing,” or “I can help you write like me,” or “I can teach you passion,” the quickest way to escape their clutches is with a perfectly timed throat-strike.

(Don’t bother aiming for the groin — cowards and exploiters have no feelings down there).

It’s great to get help and advice if you need it. But don’t expect anyone to do all the thinking for you. And don’t trust anyone who tells you he can or will.

Second: However much advice you may get along the way, there is one secret ingredient to the great blog recipe. And that secret ingredient is you.

Finally: There’s only one test that really matters, and that can be solved over lunch:

Can your consultant eat a hamburger without harming himself?

About the Author: Josh Hanagarne is the twitchy giant behind World’s Strongest Librarian, a blog about living with Tourette’s Syndrome, kettlebells, book recommendations, buying pants when you’re 6’8”, old-time strongman training, and much more. Please subscribe to Josh’s RSS Updates to stay in touch.


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How Your DIY Attitude Is Keeping You Poor

by Johnny B. Truant on December 17, 2009

image of hammer and nail

The way people talk, you’d think there are like four customers in the world. Maaaaybe five if you look around really hard — but that’s about it.

So whatever you do, if you’re lucky enough to have one of those customers, you’d better not do anything that minimizes the income you receive from them.

You’d certainly better not share them. You’d better cut your expenses to the bone on the back end, and hey . . . if you know that a competitor is courting one of the other three or four customers? Well, then you’d better get over there and work on stealing them away.

Right now, you’re rolling your eyes at this dumb picture I’m painting. But just for fun — just to see if I’m totally off base — ask yourself the following:

  • Are you willing to partner with someone if it means that you’ll make less profit per customer, but have access to more customers?
  • Are you willing to pay handsomely for referrals — 50% or more in some cases?
  • Would you be willing to share your business with a competitor who does the same basic thing as you do?

If the answer to any of the above is no, then you’re suffering from a scarcity mindset.

You don’t really believe there are a lot of fish in the sea. You believe there are only a few fish. Or, maybe there are more fish way out deep, but in order to get to them, you’ll need to charter a boat, which means trusting some skeevy boat captain. And what happens when you get into a boat with someone who you can’t trust? You get whacked while baiting your hook, like Fredo in The Godfather.

I’m going to suggest getting over that perception.

There are a LOT of fish in the sea. And the sooner you learn to work with other people to help you get them, the faster you’re going to get ahead.

Anatomy of a successful partnership

One of the things I do in my business is set up WordPress blogs for clients. Just a few months ago, I met Genuine Chris Johnson of Flat Rate Web Jobs. Now, Chris does something interesting in his business. He sets up WordPress blogs for clients.

So what did Chris and I do with this apparent conflict of interests? We teamed up, of course.

See, if you do business in the way I tell readers and consulting clients alike, you’ll soon realize that there are “your people” and there are “not your people.” And once you figure that out, you’ll see that most of your seeming competitors really aren’t competitors after all. Even if your services are the same, your people probably are not.

Yes, Chris and I both set up blogs, but our audiences are very different. Chris’s customers come mainly from the offline world and are learning the power of blogging for the first time. My customers usually already understand the internet and the blogosphere.

The way he finds and contacts clients (often including a phone call) is very different than the way I do (social networking and blogging, never using the phone). The questions and pain points that he addresses for clients (”What’s a blog, and how will it help my business?”) are different than the ones I address (”How quickly can I get my blog off of Blogger?”). His packages include a ton of training material. My customers don’t usually need much training, at least in the basics. Accordingly, our prices are fairly disparate.

Lastly, our personal strengths are different, and complementary. Chris is very good at sales and would rather that someone else handle customer service and implementation. Conversely, I don’t want to sell. I’d rather implement and do customer service.

We could pretty easily have decided that we were competitors. Chris could have kept selling his packages, and been bogged down each time with building sites, answering emails, and so on. I could have stuck solely with “my people,” and worked to sell each job I did.

But instead, the partnership has allowed each of us to make thousands of extra dollars a month.

Now, that’s a dramatic example (side note: it gets more dramatic when you realize that Chris dated my wife before I met her, a fact that caught both of us by surprise), but there are a few ways that you can increase your business through strategic partnerships that don’t necessitate seeking out apparent competitors.

Here are a few ways to start small:

1. Get a team

Or at least get an assistant. You can only do so much as one person, and insisting on holding all of the reins yourself ensures that not only will your business not grow past a certain point, but also that you’ll be stressed out and unable to take time off.

2. Start paying for referrals

A lot of people are reluctant to pay for referrals (or to start an affiliate program) because it means shrinking your profit margin.

That’s short-sighted thinking. If you offer commissions to people who send you business, those people send you more down the road.

Remember, a referral is business you would otherwise not have gotten. So be cool and kick a thank-you to the person who sent it your way. For services and tangible products, 10-20% is a good commission rate. For digital products, it should be 50% — or even more.

3. Bundle your products with other people’s products

If you sell your Widget Buster Extraordinaire for $50 and another person sells Widget Smashing Secrets for $50, consider making a deal to sell both products together for $80 and split the profits.

Yes, you’ll make $10 less each time you sell a Widget Buster. But the new Buster + Secrets offer is so much more attractive to customers that you’re almost certain to sell enough more to make up for it.

Don’t be short-sighted. Assuming your margins still support it, 50 sales at $40 is better than 25 sales at $50.

Getting beyond doing it yourself

There’s a certain romance in “going it alone,” especially for bloggers. But taking the DIY (do-it-yourself) mindset too literally just ensures that your business will never be able to grow beyond the capabilities of one person.

Trust me, other people are cool. Partnering with them is fun. And doing so is absolutely the way to accelerate your progress. So have a little faith and try it already.

About the Author: Johnny B. Truant is a website builder and consultant extraordinaire who wants everyone to know that he’s raising his rates on January 1st — so if you’d like to work with him, now’s the time. (Contact him now and he’ll even build you a free blog.) You can also follow him on Twitter, where he’s moderately amusing.


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How to Do Less and Get More

by Brian Clark on December 11, 2009

Less is More

I’m a big fan of Leo Babauta.

His book, The Power of Less, is required reading for anyone who wants a rewarding life.

But many of Leo’s followers think doing less means, well, settling for less.

I’m here to tell you it can mean achieving much more.

In the last 4 years, I’ve been living the power of less.

In fact, I started with that philosophy well before I knew it was one.

Do Less to Achieve More

I annoy many of my partners and friends with my approach.

But the reality is, engaging in busy work is not the secret to success.

Success comes from ignoring the busy and sticking with developing content and pursuing projects that matter to your goals.

That means you need time to think.

Enjoy the Stillness

Don’t get me wrong, I work hard and push the envelope.

But I choose the things I pursue very carefully.

And that means ignoring the immediate until I know the right thing to do.

Again, this often annoys people who want my immediate attention.

But when it’s right, I act . . . and everyone involved is a lot happier with the eventual outcome.

Don’t Do Things That Don’t Matter

The stereotype of the successful person is one who juggles multiple cats in the pursuit of maximum return.

I’m telling you to drop most of those cats, and lovingly embrace that special one.

Making clear decisions about content and projects that work requires clear vision, and you don’t achieve that in a frenzied, half-hazard mode.

Right decisions require the right mindset, and a clear path to achieving the goal.

How clear is your mind right now?

P.S. No cats were harmed in the writing of this post.

About the Author: Brian Clark is founder of Copyblogger and co-founder of DIY Themes, creator of the innovative Thesis Theme for WordPress. Get more from Brian on Twitter.


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