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Mentors

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Dave Navarro wrote recently that worrying about what you’re doing (or not doing) is the surest way to keep you poor and unsuccessful.

It’s a cracking article with a heap of good points, one of them being that the key difference in the way successful people operate is that they see failure as an integral part of the process of achieving success.

That’s true. Unless you plan on spending all your time underneath your duvet, failure is in your destiny. Trying to minimize or avoid failure will not help you be successful.

But here’s the thing. Trying to be successful will not help you actually become successful, either.

The problem with success

You’re probably here because you want to be a successful person. You want the material and emotional benefits that come with that.

That’s awesome and I want it to happen for you. But while there’s nothing wrong with success, there are five important reasons why success for its own sake is the wrong focus:

1. Success is a moving target

Be honest, what’s success for you?

  • Is it about launching a product and having people buy it?
  • Is it about having respect from your peers and mentors?
  • Is it about doing what you love so you can care for your family?

Too many people don’t create their own definition of success. They chase an idea they’ve patched together from what they’ve read, observed, or think they should be aiming for.

Do you know the feeling of not being wholly convinced that you’re pursuing the right success for you, but you’ve carried on regardless? That’s not how real success is achieved. Because even if you’re outwardly successful, you’ll feel disconnected from it. Achieving the wrong kind of success will always feel hollow.

2. Success is the wrong motivator

It’s too often based on extrinsic factors — the things you believe success can deliver.

Whether it’s physical goods, the feeling that you’ve “made it,” or thinking you’ll be free of worry and stress, these are all externalized projections about what a successful lifestyle will bring you.

When you make decisions based on an external motivator, it’s much easier to second-guess yourself. Motivation that comes from within is much more grounded and more powerful.

3. Success isn’t here, now

If you’re working hard to make something happen, it’s easy to dream about the moment you become successful. We all tend to fantastize about that big pay-off for all our hard work.

That kind of success is always elusively around the next bend. Just a few more weeks or months away. Just a bit more work, and you’ll finally be successful.

But what about now? What’s stopping you from feeling like a success right now, this very moment? Waiting for success in the future takes you out of the game in the present.

4. Success does not eliminate worry or fear

Being successful does not change how your brain works.

Success often increases worry and fear, as you question how you can repeat it or worry about losing it.

What eliminates worry and fear is shifting the patterns of thinking that result in self-doubt and second-guessing.

5. Success is limited by confidence

Perhaps most important, any success you might experience is limited by your self-confidence.

If success is achieved by taking repeated, meaningful action, then what happens if you’re not confident enough to take the actions that scare the crap out of you?

What will you do when things go wrong? Without confidence, you’ll be more inclined to retreat, beat yourself up, and reinforce a negative self-image. Nasty.

Placing your efforts on being a “successful person” is putting energy into the wrong place. It’s allowing in the complications I’ve listed above (and there are more that I haven’t listed) and ignoring how you’re thinking about what you’re doing and how you’re doing it right now.

Instead, what I’m suggesting is that you place your focus squarely on becoming a confident person, rather than a successful one.

To borrow from Dave’s article:

Success is not a person. It’s an event.

Shift your thinking from being a successful person to a confident one, and you’ll experience more success events and more failure events, both of which have abundant rewards. Here’s how to do it, right now.

Engage, today

I’m always banging on about playing a game that matters, for the simple reason that it forces you to deeply engage with something that has personal meaning. It aligns your efforts with what matters to you and ensures that you’re intrinsically motivated to play to the best of your ability.

If you want to be the best tennis player you can be, it will only really happen if you get enjoyment from the act of playing tennis. Start off with the aim of winning a shiny cup and you’re setting yourself up for struggle and second-guessing.

Forget the rules, just play

Rolling around in your head are expectations about what you can and can’t do, should and shouldn’t do, must and mustn’t do. Then you add in all the expectations you have about other people.

And most brain-numbing of all, you have expectations about what other people expect of you.

Forget all of that and just play. The best tennis players aren’t darting around the court thinking about how they should play the game. They use natural ability and learned skills and strategies to play to their best level.

Take confident action

Confident action is about making deliberate choices.

Confident action is using your values, strengths, and talents to support your decisions and the actions that follow.

Confident action is trusting yourself to make the next decision, no matter how this one turns out.

Listen to the voices

Those voices in your head can be confusing, but you need to listen to them (unless they’re telling you to set fire to the town hall), because that’s the only way to recognize what’s real and what’s imagined.

You don’t want to let those voices control your thinking, or you’ll be running in circles forever. But you do want to start paying attention to them, noticing the difference between the voice of fear and one of your best assets, your intuiton.

It’s by acknowledging what goes on in your head that you learn about what serves you well and what holds you back. You learn the voice of imagined fear, you learn the voice of solid doubt (and can take appropriate action in response to those risks), and you learn the still, quiet voice of intuition that will always tell you what you need to know.

Decide what’s important

Don’t shoot the messenger, but things will go wrong and you will screw up.

The good news is that you always get to choose how you think about what goes wrong. A screw-up is only a big deal if you decide it is. By looking at it in a different way, there’s no need to retreat or beat yourself up.

Plus, simply because you’re intrinsically motivated by playing a game that matters, the idea of “failure” has far less power than if you’re extrinsically motivated, and sometimes the power of “failure” disappears completely. You get to decide what’s important.

The real difference that makes success happen

Don’t think in terms of successful people or unsuccessul people. We all experience success and failure throughout our lives — remember, success and failure are not people, they’re events.

People experience success because they’ve achieved a level of natural self-confidence that allows them to take meaningful action.

They’ve achieved a level of natural self-confidence that allows them to trust their behavior, rather than focusing on the outcome of that behavior.

I want to know what you think. How do you see confidence and success? Let us know in the comments.

About the Author: As a leading confidence coach with clients around the world, Steve Errey has a reputation for talking sense and getting results. Get more from him at The Confidence Guy.


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10 Pathways to Inspired Writing

by Matthew Cheuvront on February 16, 2010

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As writers, inspiration is one of the most important of the criteria for success. Without it, well, our writing ends up pretty lame.

A huge percentage of blogs see their demise before the six month milestone. Why?

Because people don’t know what to write about – writing becomes a chore and when that happens, you might as well seal it in. Here are 10 ways to become a more motivated, effective, and inspired online writer.

1. More books, fewer blogs

We all like blogs because they’re easy to digest, and we can come and go as we please and read from start to finish in a few minutes. We are also inherently reactive people, and blogs allow us to communicate and discuss with others immediately.

Books, however, contain scores of ideas not being dealt with in the blogosphere, and I guarantee if you take a weekend to read a book from start to finish, you’ll be chock full of writing material for weeks following. Take notes, “react” with yourself as you read, and pick up a book instead of only depending on Google Reader.

2. Listen to albums from beginning to end

Music is one of THE biggest sources of inspiration for yours truly – there’s something about the “right” song that can have you from feeling brain-dead with writers block to painting masterpieces like Michelangelo. What a lot of us, especially with modern technology, no longer do is listen to an album from start to finish.

Not only buy the entire album from an artist, but also listen to each song in order. Musicians are artists who usually order the track listings intentionally. Albums tell a story, they paint a picture; and isn’t that what we want to do as writers with our blogs?

3. Surround yourself with mentors

I use the word “mentor” loosely. I’ve never been a fan of choosing a single person as a mentor. Instead, I tend to surround myself with multiple “indirect” mentors – people I admire and respect; individuals who motivate and inspire me to be at my best; friends who challenge, question, and push me to think in new ways.

There’s truth in the old adage of you are the company you keep. So surround yourself with good company and you’re almost guaranteed to be a more inspired individual.

4. Cut out the negativity

While you surround yourself with amazing and inspiring mentors, go ahead and cut out the negativity – the dream zappers and naysayers who are intent on bringing you down to their level. You don’t need people like that in your life. Embellish the positive and diminish the negative in everything you do. You’ll be a much happier and fulfilled person if you have the right attitude.

5. Experiment with new mediums

Experimentation is probably the most important takeaway. In blogging, social networking, and everything else you do, if you’re not experimenting and pushing the envelope, you’re not maximizing your potential. As a writer, you have a gift for telling a story, so focus on telling that story in new ways. Use video, write an ebook, start a Guest Blog Grand Tour and let others challenge you to write about new topics. Keep hustling and growing.

6. Read blogs outside of your niche

If you write about social media, are you only reading inside the echo chamber? Why? Doing this exclusively becomes mind numbing. While I agree that you need to keep up with other writers in your field, take time to partake of completely unrelated sources. I read blogs about cooking, sports, PR, and music, to name a few.

They may not have anything to do with my “lifestyle design” genre of writing, but I can almost always walk away with a post idea inspired by something I’ve read. The best writers are those who can spot the intersection between different topics to reach a wider audience

7. Put yourself (literally) in new environments

I don’t know about you, but I am pretty terrible at getting things done when I’m sitting at home in my PJs. I’m most productive, and usually put together my best writing, when I find a comfy seat at the local coffee shop or settle into a nook with my headphones on in the back of a library. There’s something about surrounding yourself with caffeine and good books that works wonders. Opt for the local coffee joint over the living room when you have the chance.

8. Don’t be a slave to trends

Getting back to the fact that “we are inherently reactive people,” we like to follow trends, don’t we? How many “resolution” posts did you see the last couple weeks last December? Keep an eye on what people are doing, but push yourself to break away and set the trends. Simply become more proactive in everything you do.

9. Never underestimate the power of “unplugging”

OK, I lied. The experimentation I list as pathway 5 is an important takeaway, but the following is the most important for me. With Twitter, Facebook, LinkedIn, Google Reader, Email, Itunes, Instant Messaging, and so on – there is a virtually limitless number of distractions out there. When I need to really focus and I want to put out my very best writing, I force myself to unplug.

Even now, as I write this, I’m sitting in a lake house with no internet. It is AMAZING what you can accomplish when you take time to unplug and “become one” with your writing. Set a specific day every week that you can disconnect and take time for yourself.

10. Have patience

Writing a masterpiece isn’t going to happen overnight. Bloggers get burned out because they start strong and then fizzle when the world doesn’t beat an immediate path to them. Above all, a strong community grounded in quality content takes time to develop, but as long as you are passionate about writing, the rest falls into place. Focus intently on creating exceptional content and reach out to others to share, and great things do indeed happen.

As a writer, what would you encourage the rest of us to do to maximize our writing potential and find inspiration?

About the Author: Matt Cheuvront is an Internet Marketing Developer by day the master of ceremonies over at Life Without Pants. Follow him on Twitter to keep in touch!


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The Art of the Paragraph

by Jonathan Morrow on November 20, 2009

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Anyone can write a paragraph, but not everyone knows how to write one that other people want to read.

You’ve seen it:

You open a book, and the whole page is one long block of text.

Each sentence in the paragraph makes exactly the same point, said in a slightly different way, and you wonder why they didn’t just say it once and be done with it.

Every paragraph is the same length (five lines, maybe?), whether it makes sense or not, and it gives the piece a monotonous rhythm.

The paragraph makes a point without telling you why that point is important, and you can’t help thinking, “So what?”

Like a little island, the paragraph doesn’t connect to any ideas that came before it or after it, and it seems vaguely out of place.

We all hate paragraphs that make these mistakes. Those of us who are in the National Society of Writing Snobs (raise your hand, if you’re a member) even get a weird sort of thrill from pointing them out.

Yet, somehow, they keep showing up.

Not just in the work of third graders, but in the writing of people who call themselves professionals, including yours truly.

It’s like Bill Murray and Richard Dreyfuss in the movie What about Bob? — every time you think they’re gone, you open the door, and there they are again, grinning and happy to see you.

The question is: what are you going to do about it?

It’s okay to write a bad paragraph, but publishing one will only endanger your bond with your readers. Before showing your writing to anyone, you should always go back through and check your paragraphs to make sure they are in tip-top shape.

Here are some questions to guide you:

1. Does it pass the Guy Kawasaki test?

You know how we all have blogging mentors who we look up to?

Well, Guy Kawasaki is one of mine. Three years ago, he wrote a post passing on some of his blogging wisdom, and one of his pieces of advice stuck with me:

. . . Imagine that there’s a little man sitting on your shoulder reading what you’re writing. Every time you write an entry, he says, “So what? Who gives a shiitake?” If you can’t answer the little man, then you don’t have a good blog/product.

It’s true. Every time you write a paragraph, stop for a moment and see if it passes the “Who gives a shiitake?” test. If you don’t have a good answer, then delete your paragraph and start over.

2. Is it a two-headed baby?

Babies are adorable. Two-headed babies, on the other hand, are something you would see on the cover of National Enquirer. It’s just . . . wrong.

Paragraphs work the same way.

A good paragraph has one head. In other words, it has one point, one idea, and all of its sentences work together to support that one idea. Do it right, and it’s adorable in its simplicity.

If you try to stuff more than one idea into a paragraph, however, you’ll transform it into a monster. Grown men will shy away from it. Small children will burst into tears. English teachers will clutch their chests and fall over dead.

Okay, maybe not. But you will confuse readers, and that’s serious business. Don’t do it.

3. Is there an echo in here?

Some writers have what I call an “Echo Problem.”

They start with an idea, and then every sentence in the paragraph echoes the same idea, although in a slightly different way. For example:

I hate green beans. Every time I think of them, I feel nauseous. Green beans are the absolute worst. If you put any green beans on my plate, I won’t eat them.

This paragraph only has one idea: I hate green beans. Every sentence in the paragraph just echos the same idea. They’re unnecessary.

When you write a paragraph like this, it feels like you’re expounding on your original point. But you’re not. All you’re really doing is adding fluff and boring the reader.

A good rule of thumb is to read every sentence in your paragraph and ask yourself, “Could I remove any of these sentences and retain the same meaning?” If you can, then by all means, get rid of them. It’ll make your writing tighter.

4. Are you writing in a monotone?

Ever listened to a speech, and the speaker used exactly the same vocal inflection from beginning to end?

It’s annoying, and it’s not just because humans are predisposed toward rhythmic language. When we’re listening, we also depend on the speaker to use vocal inflections to tell us what’s important. For instance, if they’re speaking quickly and then suddenly start drawing out their words, we know to pay attention. The change in inflection means something important is happening.

Makes sense, right? But did you know it’s also possible for your writing to be a monotone?

Paragraphs are the vocal inflections of the written word. Good writers vary the length of their paragraphs to show the reader what’s important. Some paragraphs will be 3-5 sentences, but every once in a while, they’ll throw in a one-sentence paragraph in order to emphasize a particular point. It stands out, and it tells the reader to pay attention.

Try it for yourself.

5. Are there on-ramps and off-ramps?

So far, we’ve talked about the paragraph (singular), but it’s time we dedicate some time to paragraphs (plural).

Lots of beginning writers treat paragraphs like little islands unto themselves, floating in the great ocean of ideas without any connection to anyone or anything. It’s jarring. Sometimes you can see how the paragraphs relate to one another, but sometimes you’re also left scratching your head.

It’s far better to look at paragraphs as if they are towns along a highway. Yes, they are separate, but they also have on-ramps and off-ramps that make it easy for people to get back on the highway and get to where they’re going. Similarly, good paragraphs use connector words and grammar to help the reader move on to the next idea.

We could do a whole post on this topic (and probably will, in the future), but the best rule of thumb is to look at each of your paragraphs and see if it’s possible to understand them without reading any of the others. If it is, think about adding some connecting on-ramps and off-ramps. It’ll make your writing more readable.

Are these rules that you must follow?

No, they’re just guidelines.

The point is to consciously think about your paragraphs and the way they affect your readers. Next to sexy topics like headlines, link building, and SEO, it’s easy to forget about them.

But don’t. Like most things, it’s the little nuances of your writing that add up to create a profound impact on the reader. Your paragraphs are one of those nuances, and if you’re serious about your writing, it’s important to learn how to use them.

About the Author: Jon Morrow is Associate Editor of Copyblogger and Cofounder of Partnering Profits. Get more from Jon on twitter.


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