by Robert Bruce on February 3, 2012
What if the entire business world stopped blogging tomorrow?
Would you stop as well?
No, if that happened, you’d find yourself sitting on the opportunity of a lifetime. Social networking sites would explode with likes and retweets and pins and +1s of your original content all day long.
This is why the annual “blogging is dead” claim is so dumb. Even if it were true, your continued content production would dominate the web in every way.
So, instead of worrying about the latest, hottest, trend or alarming decline of the moment, stay the course.
Original content creation is the present — and the future — of online marketing.
In this episode, Brian Clark and I discuss:
- Has blogging peaked?
- The clear future of online marketing
- What Twitter wants, and how to give it
- Is the online playing field really even?
- Why it doesn’t matter (at all) if “blogging” dies
- What even the major brands are focusing on right now
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The Show Notes:
About the Author: Robert Bruce is Copyblogger Media’s copywriter and resident recluse.
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by Robert Bruce on January 27, 2012
We’re back and we’re ready to talk email marketing.
I asked two pros to come on and spill their best advice on the three biggest email marketing questions we get here at Copyblogger.
DJ Waldow joins Sonia Simone and I to discuss:
- The best way to build an email list
- The 2 reasons why people open an email
- The most important element of an email that sells
- How to write emails that get opened
- How to stay out of your reader’s spam filters
- Sonia’s secret weapon of email marketing that works
This one’s fast and useful, so keep your ears on …
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The Show Notes:
About the Author: Robert Bruce is Copyblogger Media’s copywriter and resident recluse.
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by Robert Bruce on October 21, 2011
Robert Greene is the bestselling writer of some of the most legendary nonfiction books of his generation.
The 48 Laws of Power, The 33 Strategies of War, The 50th Law (with rapper 50 Cent), and …
The Art of Seduction.
Though much of his work can be applied directly to good writing, business, and marketing online, it’s the principles of seduction that can seal the deal between you and your audience.
So grab a coffee and come on in, the water’s just fine …
In this episode Robert Greene and I discuss:
- How to connect your readers with your words more deeply
- The “Death Ground” strategy of getting things done
- Why gaining attention is more important than ever
- Is it too late? Has your “last chance” passed you by?
- How suspenseful storytelling can create a raving audience
- What suffering has to do with creativity
- How to become a better writer
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The Show Notes:
About the Author: Robert Bruce is Copyblogger Media’s copywriter and resident recluse.
by Robert Bruce on October 7, 2011
Can regularly publishing relevant, useful, entertaining and valuable information online actually build a business over time?
Or, is this whole content marketing thing just a massive waste of energy?
You can probably guess where we stand on these questions, but in this episode we lay it all out anyway. You, of course, can make your own decisions.
Also, Sonia gets another new executive title based on her expertise in email marketing.
In this episode Brian, Sonia and I discuss:
- What good content marketing actually does
- The one thing you must possess to sell anything at all
- What Proctor & Gamble and soap operas have to do with content marketing
- How to make selling WAY easier
- The cornerstone of content marketing that works
- Brian’s 85/15 rule of marketing and selling
- The indispensable power tool of email marketing
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The Show Notes:
About the Author: Robert Bruce is Copyblogger Media’s copywriter and resident recluse.
7 Ways to Create an Email Marketing Snowball Effect
by Robert Bruce on November 11, 2011
Since Ray Tomlinson sent that first email in 1971, it’s been the backbone of all social technology.
40 years later, and it’s still the most powerful (digital) communication tool on earth.
My reclusive pal Ben Settle jumps on the show today to talk email marketing.
While the seven-step “snowball effect” he lays out can be applied to almost any aspect of profitable content marketing, we bring it all back to the loyal, always-willing, unbeatable and unstoppable … email.
Also, Ben explains why he thinks Facebook is stealing the, well, you-know-whats of men everywhere …
In this episode Ben Settle and I discuss:
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The Show Notes:
About the Author: Robert Bruce is Copyblogger Media’s copywriter and resident recluse. Get him on Twitter or Google+.
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