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jeff dyson

Kyle Lacy is the co-founder and CEO of Brandswag, a social media and marketing consulting company with offices in Indianapolis and Oklahoma City. Kyle and his team have assisted businesses in the development and implementation of social media campaigns and strategies and has worked with companies such as Ruth Chris Steak House, Interactive Intelligence and Make a Wish Foundation.

Brandswag focuses on helping companies achieve results through their web site, blogging and social media strategies, raising the value of their client’s business in the eyes of the customer. Author of Twitter Marketing for Dummies from Wiley Publishing, Kyle is a recognized leader in creating ideas that infect business and producing intentional campaigns and dialogue that move customers to buy.

Kyle joined us live on the Internet Marketing Radio Show on Wednesday, January 27, 2010.

 
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How would you like to have hundreds or even thousands of people watch your live video stream while you broadcast from your mobile phone?

In this video you’ll see how when I click the ’start streaming’ button on my phone it automatically sends out a tweet telling people that I’m broadcasting live.  It also plays the live stream in my Facebook page as well as create a link and embedded video into my Facebook status.  Finally, it sends the archived video to YouTube for on-demand distribution to YouTube’s millions of users.

The best part of it all is that the video was indexed by Google and I was sent a Google alert within 10 minutes of being on YouTube.

The business applications for this type of instant notification and distribution are incredible and I’ll be discussing them more on this channel of the Internet Marketing Radio Show.



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On Thursday, October 8th at 12:30PM the Internet Marketing Radio Show will interview Jay Berkowitz, CEO of Ten Golden Rules and Adjunct Professor of the Internet Marketing program at the University of San Francisco’s prestigious School of Business and Management. The audience will be able to submit live questions to Mr. Berkowitz at IMRShow.com.

Jay Berkowitz is a seasoned marketing professional with over twenty years of experience. He has managed marketing departments for Fortune 500 brands: McDonald’s and Coca-Cola, and has developed traditional and direct marketing programs for AT&T and Sprint and eDiets.com.

Mr. Berkowitz is the Founder and CEO of TenGoldenRules.com, a strategic marketing consulting business based in Boca Raton, Florida. Ten Golden Rules helps companies get more traffic to their websites, and convert that traffic to sales. Ten Golden Rules services include: Website Marketing Strategy, Search Engine Optimization, Landing Pages and Conversion Strategies, Affiliate Marketing and Web 2.0 strategies.

He is a popular presenter at conferences and events such as eBay Live, The Association of Women in Communications, The American Marketing Association, Ad-Tech, Search Engine Strategies, The Direct Marketing Association, The Association of Internet Marketing and Sales, The Global Benchmarking Council and The Executive Forum.

The Internet Marketing Radio Show is a radio program for internet marketers, by internet marketers, about the internet marketing industry. They interview experts in all areas of internet marketing including SEO, social media marketing, pay-per-click advertising, email marketing, list building, business development, affiliate marketing, and more. Every show offers a live Q & A with the guest and all episodes are available via iTunes as on-demand podcasts. The show can be seen live at http://www.IMRShow.com.



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Do you have a product or service that you need to get in front of your audience RIGHT NOW?!

The fastest and easiest way to get traffic to your website is with pay-per-click advertising … but are you doing it correctly?

Too many businesses rush to setup a campaign and then see little or no conversions because they missed a few VITAL steps. What exactly are those steps?

betsykentBetsy Kent, the President and Founder of Be Visible Associates will talk about those vital steps in a live interview on Monday, Oct 5 at 9pm eastern.

Betsy’s search engine marketing firm is based in New York and her client list includes everything from real estate companies and restaurants to photographers and medical organizations.

“When I first went into business my goal was to introduce as many companies as possible to the exciting power of paid search advertising on Google, Yahoo & MSN. My clients were very successful with the programs I set up and it wasn’t too long before many of them began to ask me for more help: help improving their websites, help with their email campaigns, help getting better organic search rankings, and so on.”

“Today, Be Visible Associates is the one-stop-shop for companies that want to be visible to their target market on the web in the smartest, most strategic and most successful ways.”

Listen to the interview with Betsy on the Internet Marketing Radio Show.

 
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Post image for How to Brand Yourself and Take Advantage of Social Media

For over 12-years, Jim Kukral has helped small businesses and large companies like Fedex, Sherwin Williams, Ernst & Young and Progressive Auto Insurance understand how to:

  • Build successful new online businesses or energize and refresh existing ones
  • Learn how to leverage social media for more sales, leads and publicity
  • Create imaginative marketing campaigns that get talked about
  • Innovate new products and services that could positively change your business bottom line
  • Attract first-class publicity that actually means something and gives an ROI
  • Make more profits with less work

jimkandgaryvA graduate of The University of Akron with a BA in Public Relations and a minor in Sales & Marketing, Jim has spent time working for publicly traded firms and small businesses alike. Jim’s work and experience in the Internet marketing industry has branded him as a leading thinker and thought-leader in the community.

Jim started work in the Internet business in 1995, mostly in the trenches writing code, designing websites and managing large projects for one of the USA’s first Web firms based in Cleveland, OH. Jim is credited with building some of the first major Fortune 500 websites and blogs in America. His work has been viewed by millions around the world.

As a serial Web-entrepreneur, Jim has consistently innovated many online businesses such as ScratchBack.com, an online tip jar built for bloggers, or BlogKits, an affiliate marketing network designed for bloggers. Jim was the part-owner/creator of a search engine marketing firm that now ranks as the world’s top 15 SEO agency according to Adage.

A blogger since 2001, Jim has reached millions of readers through online channels/networks and offline by writing for magazines and trade journals that are sent all over the globe.

You can currently see Jim’s writing in magazines like Revenue Today and FeedFront. Jim has also spent time writing professionally for online sources like clickZ and Builder.com as well as the Web’s largest tech group blog at ReveNews.com where Jim served as the Publisher for 2-years.

jimbookerJim has done well producing publicity for himself and for his projects or others who have hired him to do so. He has been quoted or featured in some way in online and offline print publications such as Forbes, Brandweek, Entrepreneur, The Wall Street Journal, New York Times, BusinessWeek, Inc., Small Business Trends, FeedFront, Revenue Today, Marketing Sherpa and Duct Tape Marketing network… to name just a few.

On stage is where Jim really finds his passion. As a professional speaker Jim has presented to thousands of people at many different events all across America on the topics of Web-entrepreneurism, success and failure, Internet marketing and more.

As an emcee and moderator, Jim has organized countless panels and had the pleasure of introducing some of the Web’s biggest celebrities, such as Newark Mayor Corey Booker, Mahalo’s Jason Calacanis, Dallas Maverick’s billionaire owner Marc Cuban, social media guru Chris Brogan and more.

Most recently, Jim is working on two new books to be released in the Fall of 2009 and is actively traveling the globe helping to inspire entrepreneurs to find success online. The first book is called Your Pitch Sucks and focuses on the art of the pitch and how individuals and businesses use pitches every day to accomplish their goals.

The second book is all about attention marketing. Blend This Book tells stories from businesses and brands that are effectively using creative marketing campaigns and attention-getting ideas to drive more sales, leads or publicity.

On a daily basis Jim spends most of his time helping entrepreneurs and small business owners learn how to find success online. His passion for teaching shines through in his training and coaching programs that have been taken by hopeful business owners from around the globe.

usfMost recently, Jim serves as a Program Faculty Member for the University of San Francisco’s Internet Marketing Program where he teaches classes to students around the globe on the topics of Internet marketing, Web monetization and social media.

You can find out more about Jim by visiting http://www.jimkukral.com.

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In this episode of the Internet Marketing Radio Show learn how to build your own personal brand and how to market yourself (and your company) online.  Jeff Dyson speaks with Internet Marketing Expert Jim Kukral about branding, social media, and getting motivated to take action.

Listen to the interview below or download in iTunes.

 
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