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Internet Marketing

An Old-School Media Business Model That’s Powered by Online Marketing

by Robert Bruce on February 10, 2012

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We know that online marketing works when selling digital products.

When’s the last time you thought about selling physical products online?

Of course, the business of physical widgets is booming, even though Internet types tend to shy away from it. Online marketing doesn’t necessarily mean an exclusively online business.

Ben Settle jumped on the line with me this week to talk about his old school physical information product business.

Give it a listen to find how he gets it done, and how he gets his stuff into the hands of buyers …

In this episode, Ben Settle and I discuss:

Why physical information products work in the digital age
How to market and sell physical products online
The 3 myths of selling physical products online
The easy way to get information products printed and mailed
Why you should consider adding physical products to your lineup

Hit the flash player below to listen now:

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The Show Notes:

About the Author: Robert Bruce is Copyblogger Media’s copywriter and resident recluse.

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Answers to the 3 Biggest Email Marketing Questions We Get

by Robert Bruce on January 27, 2012

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We’re back and we’re ready to talk email marketing.

I asked two pros to come on and spill their best advice on the three biggest email marketing questions we get here at Copyblogger.

DJ Waldow joins Sonia Simone and I to discuss:

The best way to build an email list
The 2 reasons why people open an email
The most important element of an email that sells
How to write emails that get opened
How to stay out of your reader’s spam filters
Sonia’s secret weapon of email marketing that works

This one’s fast and useful, so keep your ears on …

Hit the flash player below to listen now:

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The Show Notes:

About the Author: Robert Bruce is Copyblogger Media’s copywriter and resident recluse.

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David Meerman Scott on Newsjacking Your Way to Tons of Media Exposure

by Robert Bruce on January 20, 2012

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What if getting big PR and media exposure for your business or idea were no longer out of your reach or budget?

What if you could “inject” your name or brand into a national or international story of your choosing, becoming part of the story yourself?

David Meerman Scott, a veteran PR and marketing expert, has written a book that teaches you how to accomplish that, and more.

Enter Newsjacking, a powerful way to get seen and heard in today’s big media environment…

In this episode, David Meerman Scott and I discuss:

How a single blog post brought one company $1,000,000 in sales
How to become a Newsjacker with a blog and Twitter
What your website must look like in the near future
Where journalists are desperately looking for content
3 Newsjacking case studies you can use right away
The main goal of Newsjacking and how to achieve it

Hit the flash player below to listen now:

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The Show Notes:

About the Author: Robert Bruce is Copyblogger Media’s copywriter and resident recluse.

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Steven Pressfield and the War of Work

by Robert Bruce on January 13, 2012

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It’s human nature to look for the easy way out.

We dream of the “big break” that will carry us away from our current troubles forever.

Then, along comes a guy like Steven Pressfield.

He’s the type that tells you that this single day is what matters. That money and recognition come and go, but your desk and your work remain.

He’s the type that shatters your illusions about the very nature of work, and the reasons why you do what you do.

And he gives you hope, because the work that you’re doing is actually far more important than you could have believed.

Work is war, and Steven Pressfield has a few thoughts on how to get through it, and how to thrive in it…

In this episode Steven Pressfield and I discuss:

How to change everything about your work, in a moment
Lessons from 17 years of struggle and failure
Why you should approach your work with a warrior mindset
How Steven “uses” social media
The key to getting his work done every day
How to quit screwing around and get serious

Hit the flash player below to listen now:

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The Show Notes:

About the Author: Robert Bruce is Copyblogger Media’s copywriter and resident recluse.

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7 Marketing Links They Didn’t Show You in School

by Robert Bruce on December 9, 2011

Your “Big Break” is not coming (and why that’s good news).

Is your industry about to be transformed by the Internet?

Instagram marketing, some fresh ideas for email, and why you’re not as busy as you think you are.

Get into it all below, and make sure you follow @copyblogger on Twitter to grab these links — and a lot more — every week.

This is The Lede …

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Meet the New Twitter
If you’ve downloaded the new Twitter app to your phone, you may have seen the new Twitter online by now. I’d have to get @bgardner or @rafaltomal over here to make a serious run at how the separate elements of the redesign really shake out, but I like it.

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3 Email Marketing Techniques You Haven’t Seen
All right, I’m a bit of an email nerd. If you are too, these won’t be completely foreign to you, but they’re a good reminder of what works when it comes to email list conversion.

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What Truly Matters in Business and in Life
With his trademark generosity, Chris Guillebeau makes an attempt at answering this question (and more) in another stunning manifesto. No opt-in required.

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4 Industries About to be Transformed by the Internet
You might take a glance at this article and say “Yeah, duh?” and that’s fine. The question remains: how will these changes affect what you’re working on?

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How to Use Instagram to Tell (and Sell) Your Marketing Story
If you’re an Instagram freak, you’ll love this. If, like me, you’re not on Instagram, John makes a good, indirect case for thinking creatively about your marketing.

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You’re Not as Busy as You Think
A solid reminder that, though busy makes you feel good, it does not necessarily mean you’re doing good work. Less is more?

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The Myth of the Big Break
Nobody’s coming to save you. No “single moment” is likely to change your career. Particularly if you’re chasing that single moment instead of consistently working to make great stuff. I love this article.

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