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Few Minutes

Why Everyone Hopes You’ll Be the Hero

by Robert Bruce on February 11, 2011

I walked into the small, yellow audition room and stopped twelve feet in front of the cheap plastic fold-out table.

There were three of them sitting in there, bored, distracted, glancing at their watches.

The big heart inside my chest was pounding on the rib cage, hoping this was the one.

“Hi, uh …. Mr. Bruise is it?” No. 1 said.

“Yes, it’s actually Bruce, but thank you, I …”

“All right, what do you have for us today?” No. 3 said.

He was looking down, rustling some outstandingly important paperwork into some sort of crucial order.

“Yes, thank you, I, I’ll be doing a short monologue from Shakespeare’s Twelfth Night and another from Sean Penn’s turn in Carlito’s Way.”

I heard one of them groan under his breath.

With sweat pouring down my chest and into the front of my new shirt from Ross, I began acting like nobodies motherf***ing business …

“All right, thank you, that was beautiful, that was really well done. You’re beautiful Bruise, we’ll call you …” No. 2 said.

I walked out onto the street, and into six more years of small yellow rooms, fold-out tables, and “We’ll call you …” promises.

I’d gambled it all, and at 30 ended up humiliated, broke, and directionless.

Years later, after my time in Hollywood was over, I was sitting next to a very old man at a bus stop. We chatted for a few minutes, turns out he’d been an extremely successful businessman in the midwest.

I told him my experiences, my many failures in work, and he listened patiently.

Then he uttered something that changed the way I looked at work, success, failure, and everything else related to human industry — forever.

“You know, those casting directors really wanted you to be the one they were looking for. They weren’t against you, they were waiting for you to nail it, so they could pack up and get back to their martinis.”

Think about this. Think about why you don’t start.

You’re afraid, which wrecks your ability to execute.

You’re full of excuses, which kills your idea before it’s born.

You think buyers, or readers, or clients, or investors are against you, which makes you unfit for fighting.

You’re probably not a twenty-something trying to make it in Hollywood (neither am I, anymore).

Maybe you’re 65, and starting a freelance marketing shop.

Or you’re 43 and and you want to build your first iPhone app.

You might feel that the world, your circumstances, and your past are all staring you in the face, mocking you. Telling you it’s no use, might as well throw it in.

Truth is, every person and company in this world wants you to rescue them. They’re just waiting, hoping you, or your product, or your service, is the hero that finally solves their problem or fulfills their desire. They hope you’re the hero they’ve been waiting for all this time.

You may not feel it, and they certainly won’t tell you, but it’s true.

“You know, those customers really want your product to be the one they’ve been looking for. They aren’t against you, they’re waiting for you to nail it, to solve their problem, so they can get on with their lives.”

You might fall flat, you might make an exquisite failure, but don’t let worry or nervousness about how your “thing” will be received stop you.

Do your research, know your lines cold, practice daily, and then ship it.

Go make it. Be the hero.

About the Author: Robert Bruce is Copyblogger Media’s resident raconteur and copywriter.


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7 Ways the iPad Can Bring Back Your Writing Mojo

by Shane Ketterman on September 22, 2010

image of iPad device

The iPad is here. And it’s here to stay.

There is a sea change going on within the mobile computing industry. And despite the cool, slick look of these devices, it’s not the hardware that makes them useful. It’s the applications (apps). Apps are little engines of innovation driving the current (and future) trends in computing, publishing, print, and media.

There are apps for everything you can imagine. In fact, the latest count shows there are more than 250,000.

But did you know that there are even apps that can help you get your mojo back if you need some writing inspiration?

Before you read on, note that there are some great non-mobile device tips here on Copyblogger for getting inspired to write.

Ready to get your mojo back? Great, let’s hit the apps.

1. Web Roulette

To find some writing inspiration, take a spin on Web Roulette.

This app has a number of categories (humor, blogs, technology, bizarre, comics, entertainment, art/photos, opinion, Wikipedia), which pull up random sites as you “spin” the wheel.

When you sit down with this app, it’s best to have a little bit of time and a way to capture your ideas as you explore. The blogs category is an obvious place to start, but consider sources like opinions and art/photos.

Web Roulette gets you out of your usual reading ruts. You can check out Web Roulette here.

2. 23,000 Great Quotes HD

The only way to keep your health is to eat what you don’t want, drink what you don’t like, and do what you’d rather not. ~ Mark Twain

Ever read some really good quotes to give you some writing inspiration? It works.

You probably won’t be tempted to read all 23,000 in one sitting (unless you’re on deadline, of course), but you can spend a few minutes reading others’ words of wisdom with this app and see how quickly your mojo starts to creep back.

This app is more than just a bunch of quotes thrown on a page. It is organized into more than 20 categories, with quotes from 7,000 authors, and you don’t need an internet connection to enjoy it. Check out 23,000 Great Quotes here.

3. Popplet

Sometimes a good brainstorming session is really all you need to do to get a little inspiration flowing. With the iPad, you have a ton of options, but one of the best options is a good app for some non-restrictive idea generation.

Popplet is a brainstorming app that is both serious and fun. Go find a place away from distractions. Then use Popplet to visually organize your thoughts and ideas.

Typical uses are for task lists, brainstorming, concept planning, and free-form idea generation. It is full of great features but the point here is to explore and spend some time using your iPad to think outside of the box for inspiration. You can check out Popplet here.

4. iThoughts HD

Mindmapping is a powerful way to visually organize your thoughts, ideas, and information. It is also a great way to overcome a mojo slump and get some inspiration back.

Mindmapping is different from brainstorming. With a brainstorming session you typically write ideas and thoughts without worrying about structure or form. With mindmapping, you get a little more organized and structured. Mindmaps start with a seed concept and then branch out from there. They can be used for all sorts of things from task lists to idea generation.

This particular iPad app is one of the better mindmapping tools. It supports a wide range of features including varying shapes, colors, relationships, text styles, and the ability to use an external monitor.

To get the most out of mindmapping, though, don’t worry too much about the structure of the sample mindmaps. Just feel free to create your own structure. After all, it’s your mind. Check out iThoughtsHD here.

5. MovieVault

Sometimes getting your mojo back means you need to take a break from the tools and simply escape into someone else’s world. Your iPad can help here too.

MovieVault is an iPad app that connects you to an entire library of classic movies. For the single price of the app ($4.99) you get to watch as many classic movies as you want to. I reviewed MovieVault a few weeks ago and was amazed at the fact that I could stream these movies so quickly and easily (even over a 3G connection).

But how does this help you get inspired to write? Believe it or not, escaping with a great story helps you think of your own stories. It puts you in story mode. It lets your brain take a break from your current loss of mojo and it gets your creative mind going again. It’s like adding spark to a spark plug. You can check out MovieVault here.

6. Let’s Create Pottery HD

From the title, you might be imagining your iPad spinning around with a lump of clay. Not quite. But this app is pretty darn close without the mess. Truly an engaging experience, you can clear your mind and experience something unique.

Getting back your inspiration can sometimes happen when you are willing to let go of whatever it is you are stuck on and take a different path for awhile. As it turns out, your iPad can take you down that other path.

Let’s Create Pottery makes use of the iPad’s touch and motion sensors as it gives you a virtual lump of spinning clay in hi-res graphics and lets you create a pottery piece just as if you were sitting at a real wheel. Then you get to glaze, save it, and share it with others if you choose.

Now I don’t know about you, but anytime you can use your hands and mind to create, it has this additive effect on your mojo. Check out Let’s Create Pottery HD here.

7. Zinio

Did you know that there are hundreds of traditional print magazines that have gone digital? And your iPad can be a great way to experience them.

Grab the free Zinio app and gain access to an entire newsstand of digital content from mainstream to independent print and media publications. The Zinio app is free but most of the magazines you will have to pay for before downloading. There are a few samples, however, so you see what you are getting before you buy any.

Don’t just read magazines in your topic — take the opportunity to explore some new subjects, new areas of interest, and new approaches you haven’t seen before. Mojo loves novelty! Check out Zinio here.

There you have it, seven effective ways to get your writing mojo back using the iPad.

It’s great that you can do all this on one single device. But remember, as Jon Morrow points out in his getting inspired to write article, sometimes it’s smart to put everything down, including your iPad, and get out in the fresh air.

About the Author: Shane uses his Tablet Computer Geeks blog to deliver the latest and best iPad information, including accessory reviews, app reviews, and industry updates. Follow him on twitter at tc_geeks.


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Landing Page Makeover Clinic #25: LeTrip.org

by Roberta Rosenberg on April 26, 2010

Landing Page Makeover

This is another addition to our ongoing series of tutorials and case studies on landing pages that work.

Jill Mitchell wants to increase awareness and sales of her one-of-a-kind French vintage objects that she sells on Etsy and Ebay. She also wants more visiblity and sales for her buying tours of Provence.

She doesn’t actively market her site, although she does enjoy a responsive newsletter following. She doesn’t have a handle on her site metrics — traffic, blog readership, click-through rate from blog to Etsy/Ebay.

Jill is flying blind. Let’s see how we can get these sales sailing.

  • The Goal: Sell French tours and vintage gifts.
  • The Problem: Not making enough sales.
  • The Current Landing Page (homepage): http://www.letrip.org
  • Value: $39 — average gift sale

The Maven’s 10-Point Critique

image of landing pageClick image for larger view

#1 — Make sure all your main links work.

I usually save the tech tweaks and tuning for the #7-#10 slots and frontload the marketing suggestions, but in this case, I have to start here.

image of landing page

  • When I was putting this makeover together, I got an error message when I clicked the blog link. You need to keep an eye on any issues like this and fix them pronto.
  • When I did manage to get to your blog and clicked “Home,” thinking I’m going back to the main homepage, I don’t. I don’t go anywhere. You’ll want to clarify what HOME means on your blog. Add a “Go to Main Page” so your visitors don’t feel trapped. Trapped people lose the mood to buy. :)
  • Make your main logo clickable to www.letrip.org

#2 — Be upfront, be clear as to the purpose of your site and what visitors can expect to find there.

If you want to sell your tours and vintage gifts, you need to be obvious. Say it (and show it) clearly and up front.

I had to spend more than a few minutes reading your homepage and clicking around to figure out that you offer specialty buying tours of Provence with the emphasis on vintage and antiques.

So let’s start there. You need to get the main idea: “LeTrip — Unique Buying Tours of Vintage Provence” or some variation into your headline. Your tagline can be a little more fun but still clear: “Let an American take you vintage shopping in Provence.”

You might also want to work in “Always a Guest, Never A Tourist” and any other descriptors that make sense for you and will be attractive and intriguing to your visitors.

#3 — Push your value proposition forward. Way forward.

I’m sure the competition for French tourism is intense, even in a recession. So you need to be clear (oops, she said it again) about what makes your tours so gosh darn magnifique as compared to other niche tours of Provence. What can you say about your tours that no one else can?

I noticed that your main site talks about wine tours, so you may want to broaden your approach to “Passionate Buying Tours of Provence: Great Wine — Vintage Gifts — Antiques” or whatever works best to capture what is special and unique about Le Trip.

#4 — Get your gift store info and links on the homepage.

Why segregate your gift businesses strictly to the blog, when you should be promoting them in all the spaces and places your visitors are looking?

I’d add an easy-to-see separate button to your current navigation bar with “Unique Vintage Gifts from Provence” and send folks to a separate page where you can highlight your gift items and direct them to your Etsy and Ebay stores.

#5 — Organize your navigation for visitor expectations. Make it easy for them to find what they need.

Why are your visitors there? They love Provence, want to visit Provence, wish they could see Provence. (And if they can’t, they’d like to purchase a little piece of Provence.)

Your navigation needs to reflect the information-seeking needs of your visitors, so I would make the following change:

Home — LeTrip Difference — LeTrip Tours — Upcoming Events — Brava! Meet Jill — Read Jill’s Blog — Contact Jill

Add a search box and a sitemap, too.

#6 — Put your key messaging into the strongest part of your homepage. Sidebars are for sweeteners.

Your best homepage real estate is being used for a long, sweetly worded ramble about Provence. Move that content to Le Trip Difference and start promoting your upcoming tours — the ones that pay you cash Euros — there instead! Give your visitors a tasty intro that will draw them deeper into the site for the rest of the information and reservation details.

Save your sidebars for secondary sweeteners. Add a rotation of testimonials here, or feature a “gift idea of the month.”

#7 — Organize your site for selling and telling. Use your blog to illuminate Jill’s personal style and take.

Following info links about tours, I’m sometimes directed to your blog and sometimes not — what’s up with that? I was confused and confounded. I have to imagine your average visitor would be, too.

So I’m strongly suggesting that you do a complete revamp of your internal site structure to make sure you keep visitors moving along a consistent, intuitive track on your main site.

A leads to B leads to C. (This, after fixing any link issues that might still remain, could be the most important recommendation of the entire Makeover.)

Use your blog to express your thoughts, your personality, your take on all things Provence. Your blog is where your clients and prospects get to know more about the person behind LeTrip. The more they know you, the better they’ll feel about taking a tour with you or buying from your stores.

#8 — Add those essential credibility boosters!

Strengthen your About Jill page with more facts. How long have you been in business? How many tours/people have you given since opening your doors? Are you a member of any travel/tourism associations? Your prospects want to know who they’re doing business with.

Also, provide a physical address in France. A P.O. Box is fine, but if you’re promoting your ex-pat lifestyle and business, I’d like to know you’re actually in Provence and not Passaic, New Jersey.

#9 — Lay the basic SEO groundwork to boost organic search engine rankings

You mentioned in your notes to me that you don’t understand SEO or how it works. There’s a ton of good info out there, but for now here’s what you need to do:

  • Identify the words, terms, and phrases people might use to find your kind of services and products, and make sure you’re using that language in all your content.
  • Make sure each one of your site pages has its own ‘meta’ title that front-loads the keyphrases before your company name. A homepage title might read like this: Vintage Buying Tours of Provence, France :: LeTrip.org. Your other pages would follow the same syntax.
  • Make sure your blog uses best practices for SEO, as well. Check out Copyblogger’s own Scribe SEO for great assistance in this area, as well as our free resources on SEO Copywriting.

Don’t stop there, of course. Good SEO makes all the difference, and these few points will give you a good start.

#10 — Use social media to connect and grow your tour and gift businesses.

You have a tremendous opportunity to widen your prospect universe with social media. So add Facebook and Twitter to your marketing mix. Add the buttons, ask folks to connect with you, and start connecting with others who love Provence and all things vintage.

My thanks to Jill Mitchell for her patience and support of Heifer International. Look for my next makeover in approximately 3 to 4 weeks.

Want your own Copywriting Maven landing page makeover?

Got a landing page that’s more poop than pop? Need to get better results from your online marketing? If you’re interested in a private page makeover, site audit, or other services, please email Roberta directly.)

About the Author: Roberta Rosenberg is The Copywriting Maven at MGP Direct, Inc. Find her @CopywriterMaven on Twitter.


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10 Pathways to Inspired Writing

by Matthew Cheuvront on February 16, 2010

image of inspired woman

As writers, inspiration is one of the most important of the criteria for success. Without it, well, our writing ends up pretty lame.

A huge percentage of blogs see their demise before the six month milestone. Why?

Because people don’t know what to write about – writing becomes a chore and when that happens, you might as well seal it in. Here are 10 ways to become a more motivated, effective, and inspired online writer.

1. More books, fewer blogs

We all like blogs because they’re easy to digest, and we can come and go as we please and read from start to finish in a few minutes. We are also inherently reactive people, and blogs allow us to communicate and discuss with others immediately.

Books, however, contain scores of ideas not being dealt with in the blogosphere, and I guarantee if you take a weekend to read a book from start to finish, you’ll be chock full of writing material for weeks following. Take notes, “react” with yourself as you read, and pick up a book instead of only depending on Google Reader.

2. Listen to albums from beginning to end

Music is one of THE biggest sources of inspiration for yours truly – there’s something about the “right” song that can have you from feeling brain-dead with writers block to painting masterpieces like Michelangelo. What a lot of us, especially with modern technology, no longer do is listen to an album from start to finish.

Not only buy the entire album from an artist, but also listen to each song in order. Musicians are artists who usually order the track listings intentionally. Albums tell a story, they paint a picture; and isn’t that what we want to do as writers with our blogs?

3. Surround yourself with mentors

I use the word “mentor” loosely. I’ve never been a fan of choosing a single person as a mentor. Instead, I tend to surround myself with multiple “indirect” mentors – people I admire and respect; individuals who motivate and inspire me to be at my best; friends who challenge, question, and push me to think in new ways.

There’s truth in the old adage of you are the company you keep. So surround yourself with good company and you’re almost guaranteed to be a more inspired individual.

4. Cut out the negativity

While you surround yourself with amazing and inspiring mentors, go ahead and cut out the negativity – the dream zappers and naysayers who are intent on bringing you down to their level. You don’t need people like that in your life. Embellish the positive and diminish the negative in everything you do. You’ll be a much happier and fulfilled person if you have the right attitude.

5. Experiment with new mediums

Experimentation is probably the most important takeaway. In blogging, social networking, and everything else you do, if you’re not experimenting and pushing the envelope, you’re not maximizing your potential. As a writer, you have a gift for telling a story, so focus on telling that story in new ways. Use video, write an ebook, start a Guest Blog Grand Tour and let others challenge you to write about new topics. Keep hustling and growing.

6. Read blogs outside of your niche

If you write about social media, are you only reading inside the echo chamber? Why? Doing this exclusively becomes mind numbing. While I agree that you need to keep up with other writers in your field, take time to partake of completely unrelated sources. I read blogs about cooking, sports, PR, and music, to name a few.

They may not have anything to do with my “lifestyle design” genre of writing, but I can almost always walk away with a post idea inspired by something I’ve read. The best writers are those who can spot the intersection between different topics to reach a wider audience

7. Put yourself (literally) in new environments

I don’t know about you, but I am pretty terrible at getting things done when I’m sitting at home in my PJs. I’m most productive, and usually put together my best writing, when I find a comfy seat at the local coffee shop or settle into a nook with my headphones on in the back of a library. There’s something about surrounding yourself with caffeine and good books that works wonders. Opt for the local coffee joint over the living room when you have the chance.

8. Don’t be a slave to trends

Getting back to the fact that “we are inherently reactive people,” we like to follow trends, don’t we? How many “resolution” posts did you see the last couple weeks last December? Keep an eye on what people are doing, but push yourself to break away and set the trends. Simply become more proactive in everything you do.

9. Never underestimate the power of “unplugging”

OK, I lied. The experimentation I list as pathway 5 is an important takeaway, but the following is the most important for me. With Twitter, Facebook, LinkedIn, Google Reader, Email, Itunes, Instant Messaging, and so on – there is a virtually limitless number of distractions out there. When I need to really focus and I want to put out my very best writing, I force myself to unplug.

Even now, as I write this, I’m sitting in a lake house with no internet. It is AMAZING what you can accomplish when you take time to unplug and “become one” with your writing. Set a specific day every week that you can disconnect and take time for yourself.

10. Have patience

Writing a masterpiece isn’t going to happen overnight. Bloggers get burned out because they start strong and then fizzle when the world doesn’t beat an immediate path to them. Above all, a strong community grounded in quality content takes time to develop, but as long as you are passionate about writing, the rest falls into place. Focus intently on creating exceptional content and reach out to others to share, and great things do indeed happen.

As a writer, what would you encourage the rest of us to do to maximize our writing potential and find inspiration?

About the Author: Matt Cheuvront is an Internet Marketing Developer by day the master of ceremonies over at Life Without Pants. Follow him on Twitter to keep in touch!


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Does Speech Recognition Software Really Work?

by Sonia Simone on November 27, 2009

image of a hands-free headset

One of my favorite posts from around the web last week came from our own Associate Editor Jon Morrow. He recorded a 20-minute video post for Problogger about how he works with speech recognition software to do all of his blogging.

I do an awful lot of writing every week, and I’ve been thinking about trying speech recognition out in order to speed up the process. But like most people, I was afraid it was going to be more trouble than it was worth to get it working.

Jon’s video made me realize how simple (and inexpensive) it will be for me to make it happen.

Because it was a pretty content-rich video, a lot of folks took a quick look and bookmarked it, thinking to come back to it when they had a little more time. So what better way to spend the Friday-after-a-holiday than eating leftover turkey sandwiches and watching a great how-to post?

(If you’re not in the States, you can re-create the effect by overeating wildly today or tonight, drinking just a little too much, pounding down four desserts, having three arguments with your extended family, and then watching the video tomorrow.)

The highlights of the video for me were:

  • The quick-to-install (and cheap) piece of hardware that lets the software actually understand what you’re saying.
  • Jon on video! Jon and I have spent a lot of time on the phone, so I’ve gotten to know him fairly well. Getting to hang out with him for a few minutes via video was great, he’s a fascinating guy with a lot to say. (The guy can say more with his eyebrows than most people can with a 100-item list post.)
  • The one-stop resource to find the right mic and hardware for your setup.
  • The live demo showing exactly how Jon uses the software to manage his business and blogs.
  • The comical notion that penny-pinching Jon will ever buy a Mac.

I recommend you check it out, I found it tremendously useful:

Speech Recognition for Bloggers: The Ultimate Guide

About the Author: Sonia Simone is Senior Editor of Copyblogger and the founder of Remarkable Communication.


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