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Demise

Email Marketing 101

Contrary to reports of its demise, email is alive and kicking. And email marketing is what works as the most effective and profitable “last mile” to turning prospects into customers and clients.

That said, all of us are far too familiar with email newsletters that waste our time, pitches that annoy us, and downright spam. Those don’t work quite so well, at least not long term.

What works is a value exchange — your valuable information for your prospect’s valued time. Your subscribers need to know they can trust you … that you’re not a soulless self-promoting spam-bot.

So, we’ve put together a nifty 7-part tutorial that will get you up and running with the basics of email marketing done right. No charge, and we don’t even ask for an email address. Silly, right?

Check out Email Marketing 101 here. And if you find it valuable, go ahead and share it with a friend on Twitter or Facebook. We’d certainly appreciate it.

About the Author: Brian Clark is founder of Copyblogger and CEO of Copyblogger Media. Get more from Brian on Twitter.


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Johnny’s Copyblogger Wrap-Up: Week of May 24, 2010

by Johnny B. Truant on May 29, 2010

Let's Do it for Johnny!

I decided this week that social media has jumped the shark.

It happened when I tweeted from the dentist’s chair to announce I was in the dentist’s chair. I thought, “This is something the world needs to know about.” Strangely, the world was apathetic, and no conversations ensued.

The system failed. My tweet did not bring me closer to people who were also in dentist’s chairs, or people who enjoy dentistry, or people who remember Bill Cosby’s “loose lips” bit about trying to talk with a mouth full of novocaine.

Online marketing’s demise can’t be far behind, which kind of renders this week’s Wrap-up pointless. Why should any of us read or write about copy or business when the New World Paradigm doesn’t work for oral hygiene?

But on the off chance that someone feels there’s a difference between teeth and business, here’s what happened this week on Copyblogger:

Monday:

How to Overcome Your Three Greatest Blogging Challenges

This is the post wherein Sonia Simone teaches us how to climb Mt. Everest and relates it to blogging. Specifically, she claims both take more than gumption and flowery thoughts. Both benefit from specific instruction, and it’s inadvisable to just kind of start walking and hope for the best.

Pshaw. Next she’ll be saying that prep for competing in the Ironman Triathlon is more than “keepin’ on keepin’ on” and “good-old-fashioned sticktoitiveness.”

Honestly, when you think about it, Sonia’s real message isn’t really that you shouldn’t wing it. It’s that that there are three main areas where you could get stuck… and then how to get past those stuck places. So basically: Wing it, but don’t get stuck.

So it’s totally okay to go ahead and climb Everest without preparation, but have this post printed out in case you get stuck. You know, if you can still hold it after losing fingers to frostbite.

Read the full post here.

Tuesday:

Get a Great Deal When You Join Third Tribe Before June 1, 2010

Looks like the price of membership in the Third Tribe will be going up on June 1st. That means that if you want to join but don’t do so until after June 1st, you’re either not thinking clearly or have a strange concept of economics.

What’s interesting about this post is that Brian has given everyone the suggestion to totally rip off the Third Tribe. When you join, you’ll get instant access to everything that’s up there now for one payment of $47, and then you could split and cancel your membership if you wanted. It’s almost like that “Gone until Monday – Alarm code is 3449″ sign that Brian puts in his yard every time he goes on a weekend trip.

So you should check it out. Be sure to bring your burglars’ tools and canvas bags with giant dollar signs on them.

Read the full post here.

Wednesday:

How to Monetize Your Site Without Causing an Audience Revolt

You know that phenomenon where someone is blogging about spleens and kidneys, and then is like, “Dude, I have black market organs for sale” and then his readership turns on him, telling him that they didn’t come here to have to pay for spleens, and that were just there for the spleen chat and free samples?

I hate that. I ran into this with my first three spleen blogs. You try to make a buck by selling something on your blog — and if you do it in the wrong way, your audience turns on you like a bunch of rioting free-organ hippies.

David Risley has the answer. He’s got some very specific tips for how you can walk that line where you draw people in with content, operate in a friendly, Third Tribe mindest, but still are able to sell things without being called a sellout.

Alternatively, you could do what I did. Naomi Dunford, who kind of acted as my mentor, recently told me, “You started as a sellout.” Ah, memories.

Read the full post here.

Thursday:

Landing Page Makeover Clinic #26: iGrowKids.com.au

The latest installment of Roberta Rosenberg’s Landing Page Makeover series addresses iGrowKids.com.au, which I will note is NOT some sort of Matrix-style farm where humans are grown.

The site suffers from the age-old marketing problem: great idea (easy-on clothes for babies; if you aren’t a parent, you won’t know how BADLY this stuff is needed) but slow sales. So in typical fashion, the Maven does her thing to explain how the site could convert better.

I’d only add that perhaps adding hilarious baby do’s and don’ts might help with sales.

Read the full post here.

Thursday Part 2:

Who is the Copyblogger Internet Marketing Newsletter for?

You should check out the free Copyblogger newsletter, Internet Marketing for Smart People. I mean, if you don’t, you’ve essentially said that you’re dumb. Who would do that? Why are you beating yourself up that way?

I joined because Sonia badgered me until I did, but I’m glad I signed up because I keep getting these cool nuggets in my inbox. Not chicken nuggets, though. Informational nuggets. If you think your inbox is a mess now, try letting a few chicken nuggets in there.

Check it out and get your free stuff here.

Friday:

Is F.E.A.R. Holding You Back?

To close the week, Brian wrote up a really important post about what F.E.A.R. is and how it’s different from fear. (Fear is instructional and usually good whereas F.E.A.R. is annoying and stupid — exactly like “learning your ABCs” and the 90s hip-hop kid band “ABC.”)

Basically, pay attention to this one if you’re not down with being immobilized and stuck in everything you do. You might also want to read it if you don’t enjoy being freaked out for no reason. If none of that applies, then stop reading and head over to Engrish.com because there’s clearly something wrong with you.

(NOTE: Go to Engrish.com anyway.)

Read the full post here.

Friday Part 2:

7 Quick-Start Techniques for Fighting the Fear to Write

Hey gang, Brian here. Apparently Johnny turned in his homework early and left town before realizing we published two posts on Friday. Who knew there was a weekend swap meet dedicated entirely to black market organs?

Anyway, following up on my F.E.A.R post, Catherine Caine gives you 7 specific strategies when writing is giving you the willies. So, you should, like, read it right away. How’s that for a Johnny imitation?

Oh, and by the way . . . if you’d like to see your name in the headline of these Copyblogger weekly wrap-ups, we’re now accepting applications. Just kidding, Johnny!

(No really, send ‘em in. This guy’s an unbelievable prima donna. What’s worse, he thinks that term relates to the time period before Lucky Star became a top-five hit).

Read the full post here.

About the Author: Johnny B. Truant has a dumb blog at JohnnyBTruant.com and is one of the guys behind Question the Rules. You should also really check out his Jam Sessions with Charlie Gilkey, because they’re filled with tasty informational nuggets that will make your business better.


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10 Pathways to Inspired Writing

by Matthew Cheuvront on February 16, 2010

image of inspired woman

As writers, inspiration is one of the most important of the criteria for success. Without it, well, our writing ends up pretty lame.

A huge percentage of blogs see their demise before the six month milestone. Why?

Because people don’t know what to write about – writing becomes a chore and when that happens, you might as well seal it in. Here are 10 ways to become a more motivated, effective, and inspired online writer.

1. More books, fewer blogs

We all like blogs because they’re easy to digest, and we can come and go as we please and read from start to finish in a few minutes. We are also inherently reactive people, and blogs allow us to communicate and discuss with others immediately.

Books, however, contain scores of ideas not being dealt with in the blogosphere, and I guarantee if you take a weekend to read a book from start to finish, you’ll be chock full of writing material for weeks following. Take notes, “react” with yourself as you read, and pick up a book instead of only depending on Google Reader.

2. Listen to albums from beginning to end

Music is one of THE biggest sources of inspiration for yours truly – there’s something about the “right” song that can have you from feeling brain-dead with writers block to painting masterpieces like Michelangelo. What a lot of us, especially with modern technology, no longer do is listen to an album from start to finish.

Not only buy the entire album from an artist, but also listen to each song in order. Musicians are artists who usually order the track listings intentionally. Albums tell a story, they paint a picture; and isn’t that what we want to do as writers with our blogs?

3. Surround yourself with mentors

I use the word “mentor” loosely. I’ve never been a fan of choosing a single person as a mentor. Instead, I tend to surround myself with multiple “indirect” mentors – people I admire and respect; individuals who motivate and inspire me to be at my best; friends who challenge, question, and push me to think in new ways.

There’s truth in the old adage of you are the company you keep. So surround yourself with good company and you’re almost guaranteed to be a more inspired individual.

4. Cut out the negativity

While you surround yourself with amazing and inspiring mentors, go ahead and cut out the negativity – the dream zappers and naysayers who are intent on bringing you down to their level. You don’t need people like that in your life. Embellish the positive and diminish the negative in everything you do. You’ll be a much happier and fulfilled person if you have the right attitude.

5. Experiment with new mediums

Experimentation is probably the most important takeaway. In blogging, social networking, and everything else you do, if you’re not experimenting and pushing the envelope, you’re not maximizing your potential. As a writer, you have a gift for telling a story, so focus on telling that story in new ways. Use video, write an ebook, start a Guest Blog Grand Tour and let others challenge you to write about new topics. Keep hustling and growing.

6. Read blogs outside of your niche

If you write about social media, are you only reading inside the echo chamber? Why? Doing this exclusively becomes mind numbing. While I agree that you need to keep up with other writers in your field, take time to partake of completely unrelated sources. I read blogs about cooking, sports, PR, and music, to name a few.

They may not have anything to do with my “lifestyle design” genre of writing, but I can almost always walk away with a post idea inspired by something I’ve read. The best writers are those who can spot the intersection between different topics to reach a wider audience

7. Put yourself (literally) in new environments

I don’t know about you, but I am pretty terrible at getting things done when I’m sitting at home in my PJs. I’m most productive, and usually put together my best writing, when I find a comfy seat at the local coffee shop or settle into a nook with my headphones on in the back of a library. There’s something about surrounding yourself with caffeine and good books that works wonders. Opt for the local coffee joint over the living room when you have the chance.

8. Don’t be a slave to trends

Getting back to the fact that “we are inherently reactive people,” we like to follow trends, don’t we? How many “resolution” posts did you see the last couple weeks last December? Keep an eye on what people are doing, but push yourself to break away and set the trends. Simply become more proactive in everything you do.

9. Never underestimate the power of “unplugging”

OK, I lied. The experimentation I list as pathway 5 is an important takeaway, but the following is the most important for me. With Twitter, Facebook, LinkedIn, Google Reader, Email, Itunes, Instant Messaging, and so on – there is a virtually limitless number of distractions out there. When I need to really focus and I want to put out my very best writing, I force myself to unplug.

Even now, as I write this, I’m sitting in a lake house with no internet. It is AMAZING what you can accomplish when you take time to unplug and “become one” with your writing. Set a specific day every week that you can disconnect and take time for yourself.

10. Have patience

Writing a masterpiece isn’t going to happen overnight. Bloggers get burned out because they start strong and then fizzle when the world doesn’t beat an immediate path to them. Above all, a strong community grounded in quality content takes time to develop, but as long as you are passionate about writing, the rest falls into place. Focus intently on creating exceptional content and reach out to others to share, and great things do indeed happen.

As a writer, what would you encourage the rest of us to do to maximize our writing potential and find inspiration?

About the Author: Matt Cheuvront is an Internet Marketing Developer by day the master of ceremonies over at Life Without Pants. Follow him on Twitter to keep in touch!


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