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Dave Navarro

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Dave Navarro wrote recently that worrying about what you’re doing (or not doing) is the surest way to keep you poor and unsuccessful.

It’s a cracking article with a heap of good points, one of them being that the key difference in the way successful people operate is that they see failure as an integral part of the process of achieving success.

That’s true. Unless you plan on spending all your time underneath your duvet, failure is in your destiny. Trying to minimize or avoid failure will not help you be successful.

But here’s the thing. Trying to be successful will not help you actually become successful, either.

The problem with success

You’re probably here because you want to be a successful person. You want the material and emotional benefits that come with that.

That’s awesome and I want it to happen for you. But while there’s nothing wrong with success, there are five important reasons why success for its own sake is the wrong focus:

1. Success is a moving target

Be honest, what’s success for you?

  • Is it about launching a product and having people buy it?
  • Is it about having respect from your peers and mentors?
  • Is it about doing what you love so you can care for your family?

Too many people don’t create their own definition of success. They chase an idea they’ve patched together from what they’ve read, observed, or think they should be aiming for.

Do you know the feeling of not being wholly convinced that you’re pursuing the right success for you, but you’ve carried on regardless? That’s not how real success is achieved. Because even if you’re outwardly successful, you’ll feel disconnected from it. Achieving the wrong kind of success will always feel hollow.

2. Success is the wrong motivator

It’s too often based on extrinsic factors — the things you believe success can deliver.

Whether it’s physical goods, the feeling that you’ve “made it,” or thinking you’ll be free of worry and stress, these are all externalized projections about what a successful lifestyle will bring you.

When you make decisions based on an external motivator, it’s much easier to second-guess yourself. Motivation that comes from within is much more grounded and more powerful.

3. Success isn’t here, now

If you’re working hard to make something happen, it’s easy to dream about the moment you become successful. We all tend to fantastize about that big pay-off for all our hard work.

That kind of success is always elusively around the next bend. Just a few more weeks or months away. Just a bit more work, and you’ll finally be successful.

But what about now? What’s stopping you from feeling like a success right now, this very moment? Waiting for success in the future takes you out of the game in the present.

4. Success does not eliminate worry or fear

Being successful does not change how your brain works.

Success often increases worry and fear, as you question how you can repeat it or worry about losing it.

What eliminates worry and fear is shifting the patterns of thinking that result in self-doubt and second-guessing.

5. Success is limited by confidence

Perhaps most important, any success you might experience is limited by your self-confidence.

If success is achieved by taking repeated, meaningful action, then what happens if you’re not confident enough to take the actions that scare the crap out of you?

What will you do when things go wrong? Without confidence, you’ll be more inclined to retreat, beat yourself up, and reinforce a negative self-image. Nasty.

Placing your efforts on being a “successful person” is putting energy into the wrong place. It’s allowing in the complications I’ve listed above (and there are more that I haven’t listed) and ignoring how you’re thinking about what you’re doing and how you’re doing it right now.

Instead, what I’m suggesting is that you place your focus squarely on becoming a confident person, rather than a successful one.

To borrow from Dave’s article:

Success is not a person. It’s an event.

Shift your thinking from being a successful person to a confident one, and you’ll experience more success events and more failure events, both of which have abundant rewards. Here’s how to do it, right now.

Engage, today

I’m always banging on about playing a game that matters, for the simple reason that it forces you to deeply engage with something that has personal meaning. It aligns your efforts with what matters to you and ensures that you’re intrinsically motivated to play to the best of your ability.

If you want to be the best tennis player you can be, it will only really happen if you get enjoyment from the act of playing tennis. Start off with the aim of winning a shiny cup and you’re setting yourself up for struggle and second-guessing.

Forget the rules, just play

Rolling around in your head are expectations about what you can and can’t do, should and shouldn’t do, must and mustn’t do. Then you add in all the expectations you have about other people.

And most brain-numbing of all, you have expectations about what other people expect of you.

Forget all of that and just play. The best tennis players aren’t darting around the court thinking about how they should play the game. They use natural ability and learned skills and strategies to play to their best level.

Take confident action

Confident action is about making deliberate choices.

Confident action is using your values, strengths, and talents to support your decisions and the actions that follow.

Confident action is trusting yourself to make the next decision, no matter how this one turns out.

Listen to the voices

Those voices in your head can be confusing, but you need to listen to them (unless they’re telling you to set fire to the town hall), because that’s the only way to recognize what’s real and what’s imagined.

You don’t want to let those voices control your thinking, or you’ll be running in circles forever. But you do want to start paying attention to them, noticing the difference between the voice of fear and one of your best assets, your intuiton.

It’s by acknowledging what goes on in your head that you learn about what serves you well and what holds you back. You learn the voice of imagined fear, you learn the voice of solid doubt (and can take appropriate action in response to those risks), and you learn the still, quiet voice of intuition that will always tell you what you need to know.

Decide what’s important

Don’t shoot the messenger, but things will go wrong and you will screw up.

The good news is that you always get to choose how you think about what goes wrong. A screw-up is only a big deal if you decide it is. By looking at it in a different way, there’s no need to retreat or beat yourself up.

Plus, simply because you’re intrinsically motivated by playing a game that matters, the idea of “failure” has far less power than if you’re extrinsically motivated, and sometimes the power of “failure” disappears completely. You get to decide what’s important.

The real difference that makes success happen

Don’t think in terms of successful people or unsuccessul people. We all experience success and failure throughout our lives — remember, success and failure are not people, they’re events.

People experience success because they’ve achieved a level of natural self-confidence that allows them to take meaningful action.

They’ve achieved a level of natural self-confidence that allows them to trust their behavior, rather than focusing on the outcome of that behavior.

I want to know what you think. How do you see confidence and success? Let us know in the comments.

About the Author: As a leading confidence coach with clients around the world, Steve Errey has a reputation for talking sense and getting results. Get more from him at The Confidence Guy.


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Are you stuck in the middle with your online marketing?

Too much integrity to be an Internet marketing huckster, and too much respect for cash flow to be a social media idealist?

What if I told you the middle is exactly the place to be?

And what if I also told you that you can get a ton of Internet marketing education for pennies on the dollar, all while meeting up with like-minded people who can help take your business to the next level?

All at no obligation?

What Is Third Tribe?

Third Tribe is the educational community for online marketers started by Darren Rowse, Chris Brogan, Sonia, and yours truly. It’s grown way beyond the four of us, thanks to thousands of smart marketers who’ve come together to share information, form relationships, and give each other a helping hand.

There’s an entire story behind how Third Tribe came into existence, but I’ll save that for when you visit the site. Let’s get to the brass tacks.

Try Out Third Tribe, Keep Over 10 Hours of Seminar Content

Members who sign up before June 1 get instant access to over 10 hours of in-depth audio seminars, along with transcripts and next-action worksheets:

  • Product Launch Strategies: What Always Works and What’s Working in 2010
    Jeff Walker & Sonia Simone
  • How to Get Your Customers to Do Your Best Marketing for You
    John Jantsch & Chris Brogan
  • Email Marketing Strategies that Work
    Sonia Simone & Brian Clark
  • Action Email: Copywriting Tips for Insanely Effective Email Marketing
    Dave Navarro & Sonia Simone
  • Internet Business Models: Part One – the Problogger model
    Darren Rowse & Brian Clark
  • Internet Business Models: Part Two – the Chris Brogan model
    Chris Brogan & Sonia Simone
  • Internet Business Models: Part Three – the Copyblogger model
    Brian Clark & Sonia Simone
  • Internet Business Models: Part Four – the Zen Habits model
    Leo Babauta & Darren Rowse
  • The Quick Start Guide to Making Money Online
    Johnny Truant & Sonia Simone
  • Advanced Affiliate Marketing with Social Media and SEO
    Brian Clark & Glenn Allsopp

There are full seminar descriptions on the Third Tribe site, so check them out.

Join for the Content, Stay for the Connection

Ask any Third Tribe member what they value most, and they’ll tell you it’s the community and the connections, even with all the great content. We don’t blame you if you’re skeptical, because it’s something you have to experience for yourself.

So rather than “sell” you on the Third Tribe community, we’re offering you a ton of education for a nominal fee so you’ll check things out for yourself. You can head over to the Third Tribe site to find out about the interactive aspects and see what some of our members have to say about it.

Price Goes Up June 1, 2010

Based on what quality online marketing educational content goes for (usually $97 to $127 for a single seminar), we’re basically giving away the farm. You get access to over 10 hours of seminar content for one payment of only $47, with no obligation to stay on board.

Why do it?

Because we want the community to grow even stronger, and we’re confident that once you get inside Third Tribe, you’ll see that the monthly fee is a drop in the bucket compared with the ongoing value you receive.

But we’re only offering this deal until June 1, at which point the price to grab all that valuable content is going up.

Check out Third Tribe for all the details.

About the Author: Brian Clark is founder of Copyblogger and co-founder of Inside the Third Tribe. Get more from Brian on Twitter.


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Five Smart Things You Can Still Do in 2009

by Sonia Simone on December 24, 2009

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Copyblogger is about to go on our annual holiday hiatus. We’ll be taking a break from posting while we catch up, get rested, and get excited about what we’ve got in store for you in 2010.

You may be taking a little time off yourself. Or you may still be going into the office, but the last week of the year is often a time when routine tasks slow down or stop altogether.

So what’s the smartest, most productive use you could make of the next seven days?

Here are five ideas that will let you take what some people think of as “dead time” and use it to jump start your year in 2010. Doing any or all of these will get you energized and excited for the year to come.

1. Create a quick product

The biggest obstacle most bloggers face when they want to make money is they don’t have anything to sell.

And the biggest obstacle to creating something to sell is that it seems overwhelming. We feel like we’ve got to distill everything we know into a 400-page ebook or 30-hour marathon audio course.

That’s why I was so impressed by a recent post from Dave Navarro about creating a product over a weekend, and his follow up post on
how to know if it’s the right time to create a product.

If you’ve got even one or two slow days coming over the next week, take Dave’s advice and create a small, low-cost product. It doesn’t matter if you have four blog subscribers, three of whom are related to you.

A few people may buy it, and that’s great. They’ll tell others about it, and that will start attracting the targeted audience you need in the future (generating more sales).

More importantly, it will elevate you in people’s eyes as a solution producer and not just a blogger. Big difference.

2. Write a series

If the idea of creating a product is still too scary, put it on your calendar for January. And instead, every day for the next seven days, write a post for a series for your blog or email newsletter.

What should your series be about? It should be about the most compelling, thorny problem your audience regularly faces that you’re passionate about fixing.

Solve some problems worth solving. Don’t wimp or waffle around, and don’t sell yourself short. Give your audience real answers they can start using right away.

3. Reconnect with your favorite bloggers

Sometimes the “social” in social media threatens to eat every minute we’ve got to give.

If you find yourself with a little down time next week, spend a few minutes and reach out to some of your favorite bloggers in your topic. You know, the ones you haven’t had any time to read in the last six months.

Read through their last 4 or 5 posts. Look through their archives or popular posts. Make some intelligent comments. If something useful presents itself, link to them in your series.

4. Create some audacious goals

I know, I know, nothing is more boring than telling you to set goals around this time of year.

But here’s the thing. Wildly exciting goals lead to wildly exciting results. (Not always, or even often, the precise results you visualized. Don’t let that worry you.)

Some time before December 31st, take an hour and write down the most perfect imaginable day for yourself. Where you wake up (and with whom), what you see, what you have for breakfast, what you do and where you go and how you do it. How you feel about everything you’re doing and seeing. How you look. What you smell and hear.

Use every ounce of writing skill you’ve got to make this description vivid. Sell yourself on it.

And try not to be too “realistic.” Let your dreams soar a little.

Then set a reminder in your calendar to take a look at this “perfect day” once every three months in 2010. Each time you revisit it, re-copy what you’ve written, making any tweaks you want to.

I promise you, in December next year, you’ll be a little spooked by some of the “unrealistic” things you wrote down this year, and how much more realistic they’ve become.

5. Sign up for some high-quality (free) education

If you haven’t joined us yet for Copyblogger’s free Internet Marketing for Smart People e-newsletter, you should sign up for it now. It starts with a 20-part course on some of the most important building blocks to marketing your product or service online.

The newsletter will give you the marketing tips and techniques that work in the real world, including the smartest strategies for marketing with social media. And we do it without the annoying sleaze and hype you see from too many other “gurus.”

If you’re planning on putting one (or all) of these into action by December 31, let us know in the comments! (And then come back on January 1 and let us know how you did.)

About the Author: Sonia Simone is Senior Editor of Copyblogger and the founder of Remarkable Communication.


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Why It’s a Good Idea to Buy Brian and Sonia a Beer

by Sonia Simone on October 14, 2009

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Brian and I are heading out to the BlogWorld and New Media Expo this week, where we hope to meet plenty of Copyblogger readers.

As you might know, one of the smartest things you can do at a conference is to see if there’s someone you can learn from at the bar after the day’s main events. Buy them a drink and you just might get a little bit of free and frank advice about your project.

But since we know that trekking out to Las Vegas isn’t on everyone’s schedule, we thought we’d let you know about a way to “buy us a drink” and get some nitty-gritty advice about your own business, web site, or blog.

One of our up-and-coming guest writers (Dave Navarro) is putting on an online teleseminar this week featuring 12 online entrepreneurs who have built their own thriving businesses from the ground up.

Brian and I are two of the speakers. Others you may recognize as Copyblogger guest writers, and some may be fresh new faces for you to meet. Each one has valuable experience to share with you about how to get more customers.

Each call is set up like a consulting session. Dave asks the questions you would ask if you were paying each of these twelve experts for an hour of their time, one-on-one.

(Or if you were buying them a beer at a conference. I happen to be partial to Sam Adams. Just for the record.)

The calls are already recorded, so you won’t have to juggle your schedule to hear them, and Dave will be providing workbooks based on each session so you can get the most out of the calls.

The inside scoop: what you’ll hear on the calls

While the teleseminar is geared toward teaching you how to get more buyers into your business, you’ll also get a few choice personal insights about psychology, mindset, time management, and the other factors that go into keeping a business growing strong.

For example:

  • What Pam Slim tapes to the wall above her bathtub to keep her business on track
  • What Sonia Simone really thinks of Dan Kennedy (and what it means for your tribe)
  • What Naomi Dunford does when she’s feeling scared
  • Why Laura Roeder doesn’t care who unfollows her on Twitter
  • What Brian Clark was thinking when he released Teaching Sells for the first time
  • How Charlie Gilkey keeps himself from drowning in online distractions
  • Chris Garretts’ take on being intimidated (straight from an English pub)
  • How Christine O’Kelly handled homelessness and turned it all around
  • Chris Guillebeau’s strategy for creating a hard-working army of fans
  • How Mark Silver’s “woo-woo” approach works for non “woo-woo” selling
  • Why Clay Collins gets worried when there aren’t any competitors circling
  • What Michael Martine focuses on to keep his blog on page one of Google

How to listen in with Brian, Sonia and 10 others who’ve “been there”

The good news is that this teleseminar is a great package at a price that’s within virtually everyone’s reach.

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The get-yourself-moving news is that at the end of the week (Friday, in fact) the price is going to double . . . then go up again a month later, to triple today’s price.

So if the roster of speakers above looks interesting to you, you should definitely give it a look sooner rather than later.

Click this link to check it out.

(As you’d probably imagine, that’s our affiliate link. In other words, Copyblogger makes a bit of cash if you buy after you click on it. So see? You really are buying us a beer.)

Whether or not you want to pick up the teleseminar, you should take a look at the sales page from a copywriting standpoint — Dave told me that it’s been converting for his personal list at 27%. So the tips he’s been picking up as a longtime Copyblogger reader look like they’re paying off. :-)

Check out the full lineup here.

About the Author: Sonia Simone is Senior Editor of Copyblogger and the founder of Remarkable Communication. She writes Copyblogger’s brand-new internet marketing newsletter, a free resource giving you the smartest tips, tricks and strategies for promoting a business online.


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