
Ask any writer how to write, and they will tell you, logically enough: Write.
Write every day. Write at the same time. Write for hours. Write for 20 minutes. Just show up and write.
You’ve heard this advice before and you haven’t taken it yet.
You meant to. But you haven’t.
This is not entirely your fault, because while the advice is not complicated, it’s nearly impossible to follow.
Mostly because it’s way too simple.
Don’t get me wrong. We love simplicity. Simplicity is great and useful when you want practical steps to solve a problem.
Simplicity is lousy when what you really want is a reason for not doing something.
Why there’s such a thing as “too simple”
A friend of mine has been asking me for years to run marathons with her, so I started asking marathoners for their stories on training and running.
I have favorites. They usually involve blood.
Why? Because marathon running scares me. I don’t want to do it, not really.
When someone tells me a story about collapsing from dehydration halfway up a mountain and having to be hospitalized, it makes marathon running sound difficult. Complicated. Terrifying. With dire consequences for getting it wrong. It gives me a fantastic reason for not doing it.
Show up. Run.
That’s too simple. That’s the kind of simplicity we love to hate.
Why we like to hear that writing is difficult
Anne Lamott wrote a book on writing, Bird by Bird.
In the book, her students ask her how to become writers, and she describes the writing process in terms that would not be out of place in a psych ward. She mentions, in no particular order, banshees, drunken monkeys, and Nurse Ratched from One Flew Over the Cuckoo’s Nest.
Lamott alludes to autism, hypochondria, and meningitis. She holds a gun to her head. She brings out the machetes.
The word doom is in there somewhere. Actually, the word doom is in there everywhere.
For writers, this sort of talk is incredibly comforting.
Who, after all, goes to meet their doom with open arms? No one. The fact that we have not yet become writers is a purely practical matter. Writing is obviously one of those painful things best avoided in life, like war, or sunburn.
We enjoy being told writing is difficult. It gives us a reason that we are not doing it. Clearly our aversion to sitting down and stamping words onto the page is merely evidence that we are neither mentally ill nor masochistic, and I think we can all feel good about that.
This sort of self-congratulation lasts about as long as it takes to get to the next chapter, which is where Lamott stops being tongue-in-cheek and starts giving purely practical advice on how to write. And what is this advice?
Show up. Write.
Well, damn it.
Why we don’t want to believe writing is simple
If writing is simple, then why aren’t we all writers? Why haven’t we done it yet?
We want to believe writing is complicated so that we have an excuse for not doing it. We want to think that we just don’t get it. That there’s a switch inside us that hasn’t been turned on yet. That there’s a password, a correct time of day, a special brand of computer, possibly named HAL.
What we really don’t want to believe is that we just need to sit down and write.
That’s depressing. We could have been doing that all along.
There must be something else we could do, or better yet, something we can’t do.
It would be fantastic if someone could just come up with a reason that we can’t write, a good reason, a plausible one. Virginia Woolf did her best: she said that to write we must have a room of our own, and a fairly significant independent income.
If you don’t have either of those, you’re off the hook.
For the sake of our pride, our shame, our egos, we want there to be a reason we haven’t done it, other than fear. There must be an enormous obstacle in the way. There must be some labyrinth to get through. There must be some kind of enlightenment that needs to be found first, some code to crack, some mantra to chant.
Show up. Write.
Oh, shut up.
Simple doesn’t mean easy
We’re comforted when we’re told writing is difficult, because we think this negates the fact that it’s actually simple.
But of course, the opposite of difficult isn’t simple. The opposite of difficult is easy.
I am not about to tell you that writing is easy. Writing is hard. Writers never stop fearing that what they write isn’t good enough. They can’t come up with good ideas. They come up with brilliant ideas that don’t work. They write terrible things and good things. And they try to make sure that people never see the terrible things, and that as many as possible see the good things.
No writer I know thinks that writing is easy.
But no writer I know thinks that writing is complicated.
If you’ve been waiting to write because you think that one day someone will give you the advice that makes writing easy, stop waiting. No one can make it easy.
All we can do is make it simple.
Show up. Write.
About the Author: Taylor Lindstrom is a freelance copywriter and Assistant Editor of Copyblogger. She’d love to chat more, but she has to get back to writing now.

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5 Essential Blogging Tips from the Father of Chinese Philosophy
by Michael Aagaard on December 8, 2009
Confucius, the father of Confucianism, died more than 2500 years ago, but his teachings are still relevant — not least when it comes to blogging.
Here are five classic Confucian quotes that are vital to remember if you want a successful blog.
1. The essence of knowledge is having it, to apply it
Information and knowledge sharing are the main driving forces behind the web. If you want people to read your blog and follow it loyally, you can’t be greedy with your knowledge.
You need to give your readers something that will make their lives better — every time they visit your blog. When you feel you’re giving too much away for free, you’re on the right track.
2. Everything has beauty, but not everyone sees it
You can’t satisfy everyone with every single blog post. There’s no way of knowing beforehand what the reaction will be.
Some posts you really put effort into and truly believe in might go unnoticed, while other posts you didn’t spend much time on can be the ones that set off an explosion of comments, tweets and links.
3. When anger rises, think of the consequences
Negative comments are a natural part of blogging. Sooner or later some clown is going to fry you, and although your first reaction might be to let the person taste his own medicine, you’ll want to think twice.
You’re much better off giving a rational and careful response. That way you show that you‘re the “adult” and that you aren’t easily provoked.
Moreover, many of your visitors will read your comments, and a crossfire of verbal abuse doesn’t leave a good impression on potential followers.
4. Respect yourself and others will respect you
Your blog is a personal expression of you and your expertise. Your knowledge makes the blog relevant, and your authority “sells” the blog and gives it credibility.
You don’t want to be smug or arrogant, but it’s important to be confident and to show that you know what you’re talking about. Nobody wants to read a half-baked blog post.
5. What you do not want done to yourself, do not to others
The web is a social medium — and we all play an important part in the big picture. Its easy to complain but much more constructive to try and make a difference.
Remember the things that tick you off on other sites, and don’t repeat them. Write every single post like you’re talking to your best friend.
Okay — so those were the five essential blogging tips from Confucius, but I’m just going to give you one for the road, and this might even be the most important:
6. I hear and I forget. I see and I remember. I do and I understand
You can get tons of tips and advice along the way, but dedication and hard work are the key components of a successful blog.
Theory only becomes really useful once you get your hands dirty and gain your own experience about what does (and doesn’t) work for you personally.
About the Author: Michael Aagaard is something so rare as a serious Danish online copywriter. In fact, he has just launched the very first Danish blog dedicated to the fine art of online copywriting.
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