Kyle Lacy is the co-founder and CEO of Brandswag, a social media and marketing consulting company with offices in Indianapolis and Oklahoma City. Kyle and his team have assisted businesses in the development and implementation of social media campaigns and strategies and has worked with companies such as Ruth Chris Steak House, Interactive Intelligence and Make a Wish Foundation.
Brandswag focuses on helping companies achieve results through their web site, blogging and social media strategies, raising the value of their client’s business in the eyes of the customer. Author of Twitter Marketing for Dummies from Wiley Publishing, Kyle is a recognized leader in creating ideas that infect business and producing intentional campaigns and dialogue that move customers to buy.
Kyle joined us live on the Internet Marketing Radio Show on Wednesday, January 27, 2010.
Would your company like to have a VP of Interactive Marketing but don’t want to pay the six-figure salary?
Let’s face it, the internet is where people are turning in this rough economy and you cannot afford to put your business in front of all those potential customers.
But how do you do that? Or even worse, how do you do that WITHOUT spending a fortune on a C-level executive to guide you down the right path?
I spoke to Maria Harrison from iClarity and she revealed just how to make it all work for you.
Maria is an Internet industry veteran with experience in online marketing strategies, creating online marketing plans, and online media buying plans, web site usability, email marketing, search engine marketing and more.
Most recently, she served as the VP of Marketing for The Laredo Group, an industry leader in training companies on how to buy and sell interactive advertising. Prior to that, Maria was Director of Online Marketing for Interval International, an InterActive Corp company and often served as an interactive marketing consultant for IAC’s new business opportunity unit.
Maria was a founding board member and served as president of the South Florida Interactive Marketing Association from 2005-2006 and continues to serve as a board member and advisor to the association. She started her career in 1997 as an Interactive copywriter and marketing strategist for Internet Solutions Worldwide, Inc., the largest reseller/partner for AT&T web design and development. She later founded and operated Key Promotions, Inc., a private web consulting firm for small to medium sized clients as well as national companies and organizations.
What are they? Why are they important?
Today I interviewed Jay Berkowitz of TenGoldenRules.com about the ten rules and how you can apply them to your business right now. During the interview Jay goes into great detail about the 10 Golden Rules:
1. There are no “rules”
2. The Internet is not television
3. Create a Unique Value Proposition
4. If you build it they won’t just come
5. Subscription Models Survive
6. Remember the 4 P’s
7. Trust is Golden
8. Use the right tactic
9. The Best Never Rest
10. Lead the Trends
Since Jay has managed marketing departments for Fortune 500 brands: McDonald’s and Coca-Cola, and has developed traditional and direct marketing programs for AT&T and Sprint and eDiets.com, I’d say he knows a thing or two when it comes to marketing and teaching these ten rules.
Jay also announced the launching of his new social network website called The Internet Marketing Club. He created it as a place for internet marketing folks to network and learn from one another.
You can listen to the interview by clicking the player below or subscribing to this podcast in iTunes.