“Few appreciate brilliance, but everyone appreciates clarity.”
I came up with that line on Twitter, and thought . . .
Why waste it there?
Here’s the quick and clear guide to clarity in writing:
Short
Short words are the rule that makes your exceptional words sing.
Short sentences make powerful points faster.
Talk
Write like you talk, except better. Better words, better arrangement, better flow.
Know the rules of grammar, then break them like you do. But better.
Care
Clarity comes from deeply caring if people truly understand.
Do you?
About the Author: Brian Clark is founder of Copyblogger and co-founder of DIY Themes, creator of the innovative Thesis Theme for WordPress. Get more from Brian on Twitter.
