Many online publishers run into the same vexing problem when they start email marketing:
You know that email subscribers drive traffic and make up the long-term, profitable audience for your brand or business. But only a handful of your site’s visitors are choosing to sign-up.
Maybe you’ve just started building your list, or maybe you’ve had that opt-in form on your page for months.
No matter how many unique daily visitors you get — or how amazing your service or product is — if they aren’t finding your valued subscriber content, all the likes, tweets, pins, and pluses in the world aren’t going to build that loyal following you need to grow.
Getting your readers and prospects to opt-in to your email list grows harder every day for a very simple reason …
Your prospects have a very limited focus
During most everyday tasks, psychologists now say that our minds wander 30-70% of the time.
Have you ever surfed the internet, only to find an hour later you had no idea what you set out to look for in the first place?
With mobile devices putting us all on an “on all day” multi-tasking collision course, it’s no wonder the visitors to your site are blind to your email opt-in form … if you even have one, that is.
They know that attention is selective. And when you give someone specific instructions to focus on one thing, they will unconsciously filter out all other stimuli.
Most of the world’s 2.1 billion internet users check their email daily, and most of us can’t pass up valuable information or content, especially when it’s offered for free.
Email is still your prospect’s preferred form of permission-based marketing. And that is great for your bottom line because:
- Email marketing is still the most cost-effective way of promotion
- By consistently offering valuable content, you build loyal followers
- More followers drive repeat traffic through referrals and word-of-mouth
- You can track data easily and watch your response rates as they climb or fall
- Higher engagement means higher conversion rates that boost your bottom line
That’s why, when readers and prospects scan your page, you need to laser-focus their attention visually and verbally to the critical information you have to offer.
By offering them something they really need or want — in exchange for that email opt-in — you’re hard-wiring your brand or business for loyal repeat visitors and customers.
To help you get started, take a look these four specially designed WordPress themes from
1. Minimize distractions
If you’re serious about focusing your audience’s attention, then clean lines and minimal distractions are the key.
Your compelling content becomes the center-piece of this brilliant theme with its mobile responsive design that also grabs the attention of smart-phone and tablet users.
With a clear call-to-action, valuable content, and email opt-in, you’ll be growing your audience in no time.
2. Grab their attention and keep it
By drawing the eye of your readers with bright colors and great fonts, you can get them to pay closer attention to the value of your services and subscriber content.
The Streamline theme offers a stunning, minimalist design that offers not one, but two email opt-in forms and intuitively gets out of your way to highlight your best stuff.
By showing your prospects what matters most, you’ll find it’s easy to build those loyal followers, and connect with them on a continual basis.
3. Build your email list quickly
If you want to put the emphasis on building your email list front and center, there is no better way to do it than by filtering out the noise altogether and making your call-to-action crystal clear.
The Generate theme lives up to its namesake, by making your email opt-in the focal point of your site and pulling in the attention of your audience with great lines and bold content.
Designed to make your site both simple and sophisticated, Generate explicitly asks your readers to join your community in exchange for the valuable information or services you offer.
4. Opt-in with simplicity and style
The easier you make it for your readers, clients and prospects to become subscribers to your relevant, valuable content, the hungrier they’ll be for more.
The Decor theme offers sophisticated lines and a spacious openness that enhances the laser-focused email sign-up, making it a snap to grow your audience.
This mobile responsive theme effortlessly showcases your products and services on any device while offering a bold frame that enchants the eye.
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About the Author: Kelton Reid is an independent screenwriter and novelist, as well as a copywriter for Copyblogger Media. Get more from him on Twitter @keltonreid.TweetShare